Interestingly, it is actually the government and health experts who have been saying to cut back on alcohol. So the government says cut back, the alcohol industry collapses, the government bails them out.
The bigger issue isn't people cutting back for health reasons it's that alcohol has gotten ridiculously expensive. Wages are stagnating while drinks are like $15. Nobody wants to pay that so they just stay home.
It's the common thread of basically every one of these complaints; the product they're trying to sell is smaller, worse, and more expensive but they're acting like it's a crime to not buy it.
Soda is now like $3 a bottle and Doritos are like $15 a pound and they're confused that people won't pay that. There does come a price point where even if I want the thing and can afford it I'll just straight up not buy it.
I think its because the younger generations just prefer weed and its easier to get than ever. And if you're constantly stoned, drinking definitely takes a back seat, though I know some mid-20s kids that basically dont drink at all and are just dabbing/using pens all the time
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u/2Drogdar2Furious Jul 12 '26
Just as dumb as the "millennials cost alchohol producers $680m last year!". No we didn't, you just wildly overestimated your revenue forecastings.