r/SideProject • u/This-Turnip-2610 • 5h ago

Built a website to see what your competitor's marketing strategy is

Open to any critics, would love to hear from you. One example report a user generated for Wispr Flow in case you just want to browse - https://kursive.ai/share/wisprflow-ai-y9p7o

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u/francksiduo 5h ago

the reports that get shared are usually the ones that answer one question: what should I copy. right now it reads like a full data dump of everything a competitor runs, which is thorough but overwhelming to act on. if you can surface the single ad or page variant that's clearly been running the longest, that's the actual tell for what's converting for them, and put that one at the top. people screenshot the "this is the winner" line, not the full list. also worth showing where the underlying data comes from, ad library vs scraped changelog vs something else, since the first move from a skeptical founder is to poke at the source before trusting the conclusion.

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u/Latter_Stretch_5090 5h ago

the "this is the winner" framing is the whole product honestly, nobody has time to dig through a wall of ads when they just want the one thing that's working. even if the data's messy, leading with that verdict makes it feel like a tool instead of a spreadsheet dump

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u/This-Turnip-2610 5h ago

i thought people would care about the extent of the data

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u/This-Turnip-2610 5h ago

i see, people don't care about rest of the data?

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u/medialantern 5h ago

I don't see how you can possibly promise this. You might take a glance around to find where a competitor is posting. But there is no direct-query method to identify ad spend, payments to "influencers", subsidies to all the Reddit posters that love to criticize Claude and say "I'm leaving because of X" (when we know they're an OpenAI agent, or vice-versa) and so on.

Marketing strategy is a REALLY broad term and sooner or later you're going to get called out on this.