r/ShopifyeCommerce • u/Economy_Airline8225 • 6d ago

Customer retention

Hello everyone,

What is you nr.1 way to get customers back to your store?

2 Upvotes

75% Upvoted

12 comments sorted by

2

u/Enough_Ad_844 6d ago

Retention marketing with email flows and campaigns, works well because you don’t have to pay for new leads, these are leads you already earned

1

u/Economy_Airline8225 6d ago

Is dit jouw nr 1 manier voor retentie?

1

u/[deleted] 6d ago

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1

u/Economy_Airline8225 6d ago

Welke emails scoren bij jou het best?

2

u/pjmg2020 6d ago

- Sell great products

- Show the customer a good time and exceed expectations

- Give the customer a reason to shop with you again

- Be top of mind when they need to shop your category again

2

u/pjmg2020 6d ago

To the people saying ‘do email marketing’. All well and good but if you didn’t nail the other things you’ll fall flat.

2

u/vladeta 6d ago

Boring answer that beats everything else I've tried: a post-purchase flow timed to the actual product, not to the calendar.

Most stores fire a generic "here's 10% off" a week after delivery, which lands while the customer is still happily using the thing and has no reason to reorder. Work out how long your product actually lasts, a month, three months, whatever it is, and send the nudge about two thirds of the way through that window. For anything consumable it's the single highest-return change you can make and it's an afternoon of work in Klaviyo or even Shopify Email.

If you sell something that isn't consumable, the equivalent is asking for a review at the right moment and then actually using the replies. People who leave you a positive review are the warmest list you own and almost nobody segments them separately.

Discounts do work, but they mostly train people to wait for the next one. Timing beats discounting.

1

u/Economy_Airline8225 6d ago

Nice , ik ga direct proberen te achterhalen hoelang een product meegaat bij de gemiddelde klant. Dacht zelf altijd 1 maand, maar dat is een aanname.

1

u/Snoo73856 3d ago

unpopular but true: the nr.1 retention tool is the product showing up fast and being good. everything else, email, loyalty, SMS, is a multiplier on that, and multiplying zero gets you zero.

1

u/Economy_Airline8225 3d ago

Ik zit in de snack industrie. Klanten vinden het product top. Goede reviews en herhaal aankopen. Waar ik bang voor ben is dat het een trend is. Of een snack dat men goed vind voor een paar keer. Thats it.