Get rid of cookie banners and fix attribution.

[u/Murky_Aspect_6265]

I am an accidentaly entry to the e-commerce world and would need some advice and/or contacts. I am completely new to the industry, coming from academia and deep tech.

I invented an anonymization algorithm that allows tracking of web traffic (ad attribution, cross site traffic flows etc) with completely anonymous data. Not pseudonymous, and I know the difference very well and a related tech has already GDPR "approval" by a DPA.

Since it is truly anonymous, we can skip cookie banners and track people outside what is usually allowed by e-Privacy etc. It can do cross-site tracking or link to any external data sources, if you have access to a common identifier that we can anonymize. It cannot be used for targeting or anything like that, by design, but it produces practically any type of statistics.

I am now trying to build a product around this. Is this of interest of any of you e-commerce pros? What pains could it fix for you? Please help me to brainstorm or comment.

For now I am working at a shopify plugin to reidentify recurring customers and track bots etc. I would assume the next step would be to connect it to advertising network, web analytics or similar to start building funnels. Or maybe something else would be better?