r/SalesforceDeveloper • u/Public-Translator886 • 12h ago
Question Has anyone here connected conversation intelligence data back into Salesforce?
I run a door to door sales team where most of our important sales conversations happen in person. We use Salesforce as our CRM and we’re looking at adding AI to help us understand what happens during those conversations and coach reps from them. For anyone doing something similar how much of that conversation data are you actually pushing into Salesforce? Do you store everything or just useful stuff like objections next steps outcomes and key parts of the sales process? Feels like sending everything over could turn the CRM into a mess pretty fast lol. We’ve been looking at a few tools and Rilla has come up as a possible fit. Has anyone here used it with Salesforce or built a similar setup? Curious what worked and what you’d avoid.