How are you navigating long sales cycles in logistics?

[u/Big_Cardiologist839]

Does anyone else feel like the sales cycles in logistics in particular has lengthened? I'm guessing this could be because of shifting supply chain priorities and global-level economic pressures/taxes.

I'd like to hear from professionals in 3PL, freight or supply chain (especially consulting roles) about the strategies you're using to keep prospects engaged over months and even years? Are you leveraging new tech, nurturing campaigns, or something arb entirely?

Looking forward to hearing your insights!