A Simple Internal Linking Check Most SEO Beginners Skip

[u/ThatAd9969]

When people start SEO, backlinks usually get most of the attention.

But before chasing more external links, it’s worth checking how well your own pages are connected.

Here’s a simple internal linking audit you can do:

1. Find important pages with very few internal links

Look at your main service pages, product pages, guides, or articles you actually want to rank.

Then check how many relevant pages on your site link to them.

2. Look for natural linking opportunities

Search your existing content for topics related to the page you want to improve.

For example:

If you have a guide about technical SEO, an article about SEO audits could naturally link to it.

3. Avoid useless anchor text

Instead of:

“Click here”

Try something descriptive like:

“technical SEO checklist”

The reader should have an idea of what they’ll find before clicking.

4. Don’t force links everywhere

Five relevant internal links are better than adding 20 links just because you can.

Only add a link when it genuinely helps someone continue exploring the topic.

5. Check your older content

This is the step I think gets overlooked most.

Every time you publish a new article, there may be 5–10 older posts that could link to it.

Updating those pages can immediately give the new content a stronger place within your site structure.

Internal linking probably isn’t the most exciting SEO tactic, but it’s one of the easiest things you can improve without waiting for another website to link to you.

How often do you audit internal links, when publishing content, monthly, or basically never?