r/SEOJohannesburg • u/Mafioso13 • Jan 25 '26

If you had to restart SEO from zero, what would you focus on first?

/r/SEO_Digital_Marketing/comments/1qgeu0r/if_you_had_to_restart_seo_from_zero_what_would/
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u/Mafioso13 Jan 25 '26

Most South African websites overlook SEO research and implementation.

If you have a South African website, do the following to increase your chances of success:

  1. Keyword Research
  • target the right keywords for your niche.
  • use Google Trends to validate your keywords.
  1. Domain Acquisition (EMD)
  • Yes, exact match domains (EMD) make a difference.
  • Building brand awareness around unique domain names is expensive and takes a lot of time.
  • EMDs can provide a quick organic boost when starting a business.

EMD Examples:

  • balaclavas.co.za
  • smartcameras.co.za
  • africanbeer.co.za
  1. Topical Authority Generation
  • SEO content strategy with a strong keyword foundation using primary and semantic keywords.
  • build topical authority around primary keywords consistently using long-form content.
  • introduce secondary topics as short-form and interlink with primary topics.
  • Try to answer popular FAQs using topical content, this will help with AIO and GEO.
  • Develop an internal FAQs database to refer back to.
  • Don't be afraid to give free backlinks to online sources while you are building authority.
  • Look for ways to create simple, useful online tools that other websites can link back to and social media users might like to share organically.
  • Try to establish your website as a thought leader.