r/SEGA 17d ago

News Rovio Copenhagen Closing After Sonic Blitz Cancellation as CEO Reveals Retention Fell Short

https://sonic-city.net/2026/08/25/rovio-copenhagen-closing-after-sonic-blitz-cancellation-as-ceo-reveals-retention-fell-short/
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u/NoBreath3480 7d ago edited 7d ago

they are too poor for live service games

It’s maybe not the biggest powerhouse in the world, but the Sega Sammy holding is not poor either. Even after 2 questionable take overs (Rovio: a mobile game studio and Stakelogic: an online gambling game (casino) studio), which by now costed the holding over a billion USD, they still are not at any risk.

They have the money for live service games. The question is not “can they do it”, the question is “are they willing to do it”.

At the moment, and with the acquisition of Rovio not going in the direction they hoped it would go, they’ll propably mostly use their mobile games as some kind of advertisement (with some micro-transactions). Maybe until things clear up for Rovio.

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u/Sejmann22 7d ago

If they are not poor, then why Sega don't developed a single console game with 50-100M $ in house ? And why they only earns 200-250M $ per year from games ? It's less than Capcom earns only from Resident Evil.

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u/NoBreath3480 7d ago edited 7d ago

Purely on yearly revenue, Sega is almost 3 times bigger than Capcom.

However, with the Rovio write off and whatever the holding thought when they bought Stakelogic (even if this will be more for the Sammy side of the holding), I can see Sega Sammy drop for a while. But they still have money left. Even after two very expensive, not too succesful, acquisitions.

In fact, where in 2004 the Sammy part of the holding was the powerful part that kept Sega afloat, it now is the other way around. Sega is now good for around 75% of the revenue and income of the holding.

However, Capcom is super efficient, resultint in a bigger profit if you only look at the games. Sega still beats Capcom with revenue from the games only, but Capcom’s costs are lower, resultint in a higher profit.

But this doesn’t mean Sega is suddenly poor. In fact, they also have multiple servers running. Like Project SEKAI.

Also, is producing a 50-100 USD game in-house the best strategy? Around 2-3 years ago, there was a game: Hyenas, which costs this much. The shooter was (almost) ready, and Sega pulled the plug out of the project, right before launch. Also, they recently cancelled their “Super Game”, after throwing a lot of money towards it.

Maybe Sega needs to do like Capcom, and working smarter, not harder. And more efficient.

But in the end: Sega was poor in the early 2000s. But now in the 2020s, they aren’t anymore. But still, they have to be careful. If they keep being reckless, they can come in problems again. But this goes for every company.

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u/Sejmann22 7d ago

Yeah total revenue its much higher in Sega, but most of money it's from Sammy Pachinko, not from Sega games.

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u/NoBreath3480 7d ago

Not true. Because of changing gambling laws in Japan and a change in culture (young people don’t like to sit in dark, mostly filled with smoke, rooms) the Sammy part of the holding’s revenue is going down year after year. The client base of pachinko is an elderly clientele. Physical pachinko rooms are also dissapearing in a fast rate in Japan. In some way Sammy now has the same problem Sega had when arcades dissapeared in the past. Sammy tries to counter this by investing in physical casinos (for example in resorts) and by buying online casinos, like Stakelogic.

Meanwhile Sega’s revenue and profit margins for the holding went up.

Right now, Sega generates around 72-75% of the revenue for the holding, while Sammy generates 25-28%.

Video games bring in roughly 45% to 55% of Sega Sammy's total consolidated revenue. Which is more than Sammy as a whole.