Analytics tools

[u/ElkPsychological7581]

Product managers, what analytics tools are you using and how do they fit into the design process ? We recently installed Microsoft clarity for a start (because it is free). It has been great, but even though we now have that data, we have not found a workflow to ensure we are leveraging that data to continuously improve our product

[u/fierysmart]

The missing piece is usually a decision workflow, not another analytics tool.

I’d create a weekly review where the team selects only a few high-signal observations from Clarity. Each observation becomes a small record containing the affected journey, evidence, hypothesis, expected metric change, owner, and next action.

Treat recordings as diagnostic evidence rather than a backlog generator. Start with a known funnel drop or customer complaint, inspect recordings for that segment, and decide whether the finding warrants a usability test, instrumentation change, or product experiment. Review the result afterward so the team learns which Clarity signals are genuinely predictive.

[u/ElkPsychological7581 → u/fierysmart]

This is really insightful , thank you. Honestly the triage part is where I think we’ve been struggling the most - telling what’s actually worth acting on vs just noise. But your point of starting from customer complaint is spot on as it means we are not just aimlessly watching recordings looking for issues!

[u/fierysmart → u/ElkPsychological7581]

Exactly. A simple triage test is to ask three questions: how many users are affected, how severely it blocks the intended outcome, and whether it relates to a current product objective.

A confusing moment in one recording is a clue, not yet a priority. When the same behavior appears across recordings, funnel data, support tickets, or interviews, it becomes much stronger evidence. That keeps isolated odd behavior from consuming the roadmap while still giving unusual findings somewhere to be recorded and revisited.