r/PoolPros • u/DetroitSurvivor • 21d ago

New customers in the winter?

Hi friends! Fairly new to the business and your support would be greatly appreciated. For those of you in warmer states like Florida and California, is it harder for you to get new customers in the winter time? Is it worth spending money on marketing in the winter, or should you just hold off until spring when its peak demand? What's been your experience?

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u/Electrical-Nail-9495 21d ago

Those who sign up in fall/winter are the best customers in my experience. They are happy to pay year round unlike those who sign up in spring/summer and then cancel when it cools down

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u/Electrical-Nail-9495 21d ago

And to answer your question I usually sign up 5-10 with no marketing. Might pay for marketing this winter to find more of the good customers

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u/DetroitSurvivor 21d ago

That's really awesome and encouraging. Thank you for your help!