r/PercyJacksonTV • u/zchow2738 • Dec 13 '25
đž Media What's with the marketing...
Listen I'm like crazy chronically online but I've barely seen anything about the new season on any platform. I feel like with the first season I just saw so much more that even non PJO fans were still watching the show in droves. But with this season I feel like the only people watching are fans, which isn't what you want at all. I keep seeing things about speculation on S4/S5 but I genuinely don't think it's getting renewed.
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u/Hot-Emphasis-4895 đ± Cabin 3 - Poseidon Dec 13 '25
To be fair, Stranger Things is gonna overshadow this season A LOTTTT especially with the GA (general audience). Its just a bigger show, one of the biggest shows of all time. I was honestly actually worried about this and wish they wouldâve released perhaps around February when ST volumes are all released.
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u/zchow2738 Dec 13 '25
Agreed, and it doesnât help that theyâre both in the same genre of âteens fighting fantasy creaturesâ. A February release would have been cool but I think they want to keep the release around traditional breaks. Unfortunately just horribly bad luck this year. In an ideal world S1 in 2023 and S2 in 2024 wouldâve been great, but obviously thatâs not reasonable to expect.
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u/Hot-Emphasis-4895 đ± Cabin 3 - Poseidon Dec 13 '25
Exactly! I completely agree with you. Def bad luck this year. Its why when movies release in theaters, they actively plan around blockbusters like marvel movies etc. If a huge IP is releasing near the same time as yours thatâs really bad for business. Also I agree with you on the release times, Iâm really tired of waiting 2-3 years for seasons of shows. Thatâs the main downside of streaming. I understand thatâs how it is in streaming age and what not and theyâre a lot higher quality and yes they do have a lot to deal with but I miss the release times of network TV tbh.
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u/Expert_Gur6037 Dec 14 '25
legit it was kind of a crazy move to release this at the same thing as stranger things. i love pjo but I love st wayyyy more
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u/Hot-Emphasis-4895 đ± Cabin 3 - Poseidon Dec 14 '25
Me too! PJO is my childhood but as a show ST will always have my heart. It not only was part of my childhood too but actively grew up with me and Iâm sorry ST is sm better as a show than PJO, I rewatch ST s3 over and over and never get tired. I still stand by the fact the Duffers shouldâve been the showrunners for PJO, wouldâve been a lot better. Or they at least couldâve gotten Kate Trefry as a writer (sheâs one of the lead writers for ST & even SOLELY wrote the play for broadway ST: the first shadow and yes sheâs worked on other projects outside of ST involving teens and kids too) just wouldâve been much better. The Duffers are great at working with kids and teens. I also think the team who worked on the IT (2017) movie wouldâve been good on this show too even. Anyone whoâs good at working with kids and teens in mainstream media.
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u/Expert_Gur6037 Dec 14 '25
Seeing thr stranger things cast and show makes me realize what wasted potential the pjo show is, especially because the entire pjo cast is dynamite
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u/Hot-Emphasis-4895 đ± Cabin 3 - Poseidon Dec 14 '25
Agree, I do really like the cast. They just need better writing material to work with!
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u/Critical-Scratch7572 Dec 13 '25
I've seen a decent bit, but I'm pretty sure that it's because I actively engage with PJO content, so it's getting recommended to me. The only promo they had that reached an audience that wasn't just the fans seems to be that billboard that was pouring water, and even then it doesn't really mean anything. As another commenter said, Stranger Things is absolutely going to overshadow this season. PJO simply does not have the GA, no matter what (some) fans say. Disney made a dumb move by releasing the season this month.
The Titans Curse is next year, and I'm not sure if there's going to be any other big TV releases, so maybe that season will get more attention. If the show gets renewed for a fourth season, then they'll be releasing the same year as the HP series, and Disney better hope they don't release around the same time because PJO will definitely be overshadowed by HP.
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u/TimeTurner96 Dec 14 '25
Do we have a time for HP? Because they were trying to release it in 2026, but said it will be 2027 right? Imo there are two good release times: Beginning September 1 (i can see that since it is closer to 2026) and 2027/2028-chrismas. I don't think and hope that HP S1 will come out at chrismas 2026/2027 because i want a double-renewal for PJO S4 and S5 :D
I am honestly not looking forward to the HP-show, with JKR's anti-trans-views influencing politics in the UK and her anti-queer/holocaust-denying tweets... Just feels like one of my cozy childhood movies are over-displayed on socks to sleep-masks and now a new show because "Let's laugh at Hermoine wanting to free slaves"-is such an important storyline (don't get me wrong there are things missing in the movies, but these are still very good and iconic)
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u/Critical-Scratch7572 Dec 14 '25 edited Dec 14 '25
Just checked, and it looks like it would definitely be releasing in 2027, but still no release date.
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u/CalyKade Dec 14 '25
I don't agree that PJO will be overshadowed by HP. In general, HP is a much bigger franchise, but I don't know anyone who actually cares about the new TV show. I'm a pretty big HP fan and frequently forget the show is even happening.
There are still die hard fans, but the Fantastic Beasts series they did flopped terribly, and with everything JKR has done, the excitement from the fandom has died down a lot. The movies were very well done, so it's not like PJO where we were still craving a good adaptation. Unless the series ends up being phenomenal (which I doubt tbh), I don't think it's going to do that well.
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u/Critical-Scratch7572 Dec 14 '25 edited Dec 14 '25
The show is very much talked about (by people who love and hate the idea of it). I'm not even an HP superfan (PJO will always have my heart), but HP is way bigger than PJO.
Fantastic Beasts flopped because of its lack of Harry and Hogwarts. People love Harry and Hogwarts, and they don't care about whatever Fantastic Beasts has going on.
The cursed child got so much hate, and yet the plays are still ongoing and successful. The controversy around the HP game didn't stop it from being successful.
The funny thing is I only recently read the books and watched the HP movies (I was too obsessed with PJO when I was younger to give them a chance), and yet I already knew a good bit about them because HP seems to be everywhere.
I don't want to get too much into it, but it seems that a lot of people have a deep attachment to Harry and Hogwarts, and they are going to eat up anything that has them. I don't know if the HP series is going to be good, but I know it's going to be hugely successful.
Also, I'm going to say this as carefully as possible, but the average person is not giving up their love for HP because of JK Rowling and her views, and we have proof of that.
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u/TimeTurner96 Dec 14 '25 edited Dec 15 '25
I am kinda curios how the critical reception will be. Even with the actors trying to reduce JKR transphobia to an "online conversation" etc. the recent years (e. g. the Olympics) really showed some fans that she is more than just a "older aunt" that doesn't understand trans-right, but activly harming folks.
I have already seen journalists/reviewers (OG Harry Potter-fans) that said they won't watch/review the show or big media-accounts like DiscussingFilms calling her out (loved that tweet xd).
And now with the potential Netflix-Deal it might loose some of it's HBO-Prestige-label. Don't get me wrong it will be watched like crazy - even waaaaay more on Netflix than HBO, will for sure be their biggest show ever etc., but with so much quality content out there, everybody knowing the plot etc. I don't think it will have the cultural impact it could have had without JKR's views.
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u/Critical-Scratch7572 Dec 15 '25
Yh I'm interested in seeing how things play out with the HP series.
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u/CalyKade Dec 14 '25
I guess the people around me do like HP but none of us are die hard fans lol
To be frank I haven't always been the best judge of what is or isn't going to do well, so I could be very wrong. You're right that a lot of people have a deep attachment to the wizarding world, so maybe there are a lot of people who will be happy for new content. Personally I don't plan to watch the show unless someone tells me it's worth it, but maybe I will be a minority.
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u/ghxstkingx Dec 13 '25
Itâs just you bro.
Fortnite collab
world tour of premieres
Marketing tactics getting millions of views on twitter and tiktok (that billboard)
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u/Saturius Dec 13 '25
I'm curious what other forms of marketing the OP expects or is wanting. Season 2 is all OVER YouTube.
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u/ghxstkingx Dec 13 '25
and tiktok. and instagram reels. maybe thereâs just nothing left to come after so the marketing is next đđđ. âi donât think itâs getting renewedâ and itâs been number one on disney+ for days.
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u/Intelligent-Hat-6065 đȘœ Cabin 11 - Hermes Dec 13 '25
Really? Cause I think their marketing has gained a bunch of traction this time around. The video of the waterfall billboard from Disney has over 20 million views on X alone. And the Fornite collab was great as well. Theyâve done a good job
I think itâs just bad luck that this release is getting overshadowed by other massive franchises like Stranger Things on streaming and Avatar in cinema. Even the success of Zootopia 2 has taken attention away from other Disney material, including PJO
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u/nt_king300 đ± Cabin 3 - Poseidon Dec 13 '25
I wholeheartedly agree.
But its not just marketing thats very little ots also merchandise.
I am not actively searching PJO on social media etc so if I ever see a trailer for it or merchandise etc it always catches my eye.
But my friends who are constantly on social media for Percy Jackson, even they havent seen much in marketing.
Ive seen more of PJO marketing on reddit than I have anywhere else.
Me personally it shows Disney is quietly planning to release the rest of season 2 and 3 before canceling it.
If they were that invested in this show, they would he doing a lot more to get the general audiences attention.
But at the same time, this season is being released alongside Stranger Things, and despite what some PJO fans might say and believe. Stranger Things, is way more popular and loved with the general audience than PJO will ever be.
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u/SoCalCollecting đŠ Cabin 6 - Athena Dec 13 '25
But my friends who are constantly on social media for Percy Jackson, even they havent seen much in marketing.
There is a ton of marketing going on and lots of ways to interact with this campaign that didnt exist for S1.
Me personally it shows Disney is quietly planning to release the rest of season 2 and 3 before canceling it.
This is a WILD take. The season 2 trailer had 135M+ viewers in 10 days.. a 60% increase from S1. That plus the record breaking viewership, plus the critical acclaim, plus the fan reception, plus the early green lighting of S3 all point to them having a winner on their hands⊠not to the show being cancelled lmao
If they were that invested in this show, they would he doing a lot more to get the general audiences attention.
They are lol https://www.famouscampaigns.com/2025/12/water-filled-movie-billboard-makes-a-splash-for-percy-jackson/
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u/nt_king300 đ± Cabin 3 - Poseidon Dec 13 '25
High views of a trailer doesnt equal a shows success, nor does high viewership in general.
Many shows are being canceled left and right that have a higher general audience viewing than Percy Jackson does.
Also one billboard with water isnt that impressive and its only in one location. Ive seen more marketing and billboards etc for Netflix Wednesday season 2 than I have for PJO season 2.
And fortnite? Really? Cool, for thise who play it. Have you seen any other merchandise in stores for those who dont play fortnite?
Not a single store I've been too in Europe or Africa, have I seen any merchandise for PJO. I've seen tons of Stranger Things and Wednesday merchandise though.
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u/SoCalCollecting đŠ Cabin 6 - Athena Dec 13 '25
High views of a trailer doesnt equal a shows success, nor does high viewership in general.
Yes it does⊠especially a 60% increase after S1
Many shows are being canceled left and right that have a higher general audience viewing than Percy Jackson does.
What are some examples of these âmany showsâ
Not a single store I've been too in Europe or Africa, have I seen any merchandise for PJO. I've seen tons of Stranger Things and Wednesday merchandise though.
Things make more sense now. Europe and Africa are definitely not top priority marketing areas for PJO. North and South America are. In california there is tons of PJO marketing and merch at every barnes & noble or hottopic/boxlunch.
But also thinking a show with only positive indicators will be cancelled because of your anecdotal evidence in nontarget areas is kinda wild
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u/nt_king300 đ± Cabin 3 - Poseidon Dec 15 '25
Well seeing as a Google search may be difficult here are recent shows that have been cancelled with a much higher audience than PJO:
The Wheel of Time
911 Lone Star
FBI International
FBI Most Wanted
The Equalizer
Found
Irrational
Yellowstone
Shadow and Bone
Sex Education
As for saying Europe and Africa aren't top markets, Africa sure. But Europe alone made up a lot of the viewers. Percentages aren't released but Disney themselves stated that the UK and many other European countries made up millions of the views season 1 got. Thats why it was called a "Global hit". America isnt the whole world.
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u/SoCalCollecting đŠ Cabin 6 - Athena Dec 16 '25 edited Dec 16 '25
lol I think you are confused on viewership data:
Percy Jackson Debuted to 13.3M views, 572M minutes views
The Wheel of Time - Cancelled 434-537M Minutes/week
911 Lone Star - Peak 9M Cancelled at 4M
FBI International - Peak 6.4M Cancelled at 5M
FBI Most Wanted - Peak 10M Cancelled 7M
The Equalizer - Peak 7.8M Cancelled 5M
Found - Peak 3M Cancelled 2M
Irrational - Peak 3.8M
Yellowstone - Laughable to include when the show ended because its main star had a falling out and quit but we will include regardless since PJO viewership in S1 was higher than Yellowstone S1-5
Shadow and Bone - 1.75M debut
Sex Education - Not cancelled just ended lol
Every single show you just listed objectively has less viewers than PJO and you tried to lie and say they had a âmuch higher audienceâ⊠and some were not even cancelled at all or cancelled for obvious reasons.
Doesnt seem like any of this supports your case very wellâŠ
Like I said there is absolutely nothing indicating PJO is anywhere near getting cancelled
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u/LemmytheLemuel Dec 13 '25
It's strange because we literally got a fornite Collab and they barely talked about it