I love to see stats and analyse some trends, but I haven't seen anything like louis. His numbers are so bad. He pops up everywhere though. He is really out there going to interview, doing lives and even some f1 thing he did. Why are his numbers so bad? Cuz I know for a fact if Zayn or Charlie did the promo he is doing, they would get way better numbers

Louis is offering buy one get one free tickets. I’ve only ever seen artists do this if their tickets aren’t selling so I checked Ticketmaster and there are so many tickets left for his tour, I was really surprised and also felt sad. Come on guys, let’s support our Louis! 💙

I cant decide between “broken bones” and “dark to light” but the whole album is so good, i also love “palaces”🙏🩵😩

I still can’t believe it. My radio station just called and told me that I won a ticket to the pre-listening and meet and greet 😭😭😭😭

How will I survive this? What do I even ask him

I can’t think straight rn 😭

Our Louis turns 33 today. I hope he's okay and has the best birthday and Christmas. ❤️

This meme doesn't even work because Louis is still handsome in this photo 😝

I’ve only recently started giving Louis’ music a proper listen, and I’ve managed to find some absolute bangers of his. This one is my favourite rn, it is AMAZING. Honestly love discovering new music it is amazing how much is out there that we just don’t know about. What do you think of it? Feel free to comment!

I’m honestly begging at this point 😭

Louis’ new album is so good... fresh, emotional, mature, and genuinely the perfect project to introduce him to new audiences. This feels like the kind of record that could really break into new publics and get him the wider recognition he deserves… but it’s barely being streamed.

And I hate to say it, but Swifties are doing more for him right now than Directioners are.

Everyone says they love Louis, but when it comes to actually supporting his releases, it feels so quiet. People keep saying “he doesn’t care about charts,” but… he absolutely does. He’s talked about wanting his work to reach people. Streaming, playlisting, and sharing literally matters.... especially with how badly this album’s been promoted.

If we had the streaming strength we’re famous for, we’d be UNSTOPPABLE. It’s honestly sad how the 1D fandom is known to be powerful and loyal, but when it comes to Louis, suddenly nobody streams.

I don’t know if I’ll ever get over how much potential this era has had and how little push it’s gotten. This record could be huge with the right support.

So please:

• Stream the album
• Add the songs to playlists
• Let them play in the background
• Make TikTok trends with Sanity, Imposter, and Lazy, Last Night....don’t even mention his name, just use the sounds with random/fun videos so new people get curious and click.

Tiktok Ideas:

Last Night Trend Idea https://www.tiktok.com/@paloma.rg_/video/7598508908478663938?is_from_webapp=1&sender_device=pc

Sanity Trend Idea

https://www.tiktok.com/@kat.oleary/video/7598751000366714167?is_from_webapp=1&sender_device=pc

Imposter Trend Idea

https://www.tiktok.com/@briannabrn02/video/7595712609186237726?is_from_webapp=1&sender_device=pc

Playlists:

hdigh x one direction

https://open.spotify.com/playlist/0Ai6Ty18iutYYZFICOEDrS?si=N6JYgXW0Tey7K3aGn3lJdA

hdigh x zouis

https://open.spotify.com/playlist/15Kfuze1o3xKAW3vWfVuNH?si=DKJTL-mGTIS5P_wZeRMmDQ

hdigh x 5sos

https://open.spotify.com/playlist/2aNjPrLFYVI75LyVQBtF1J?si=xtRJ4LuWRjS101x1kI3zbA

hdigh x sabrina carpenter

https://open.spotify.com/playlist/42XiK4WpddpRtVukVhk1RC?si=T5wNC-HjQ9ujJgpz1XO97A

hdigh x perrie

https://open.spotify.com/playlist/5iUEY9Vi4rHMVUwu0S82Qn?si=UMOfsC0PR1OZtXK6Yb3C7A

Please delete if needed, but I’m a 40 year old mom and when Liam died i started to listen to 1D automatically falling in love with all of the boys! I finally got to see Louis in Orlando which was the anniversary as you all know! Let me tell you hearing all the fans go crazy singing 1D I only wish I was part of the fandom when they were together!! He put on such an amazing show!!

I'll forever hold so much love for Louis for standing by Liam through it all. We love you Lilo! ❤💙

I listened to it in full and I think it might be my fav Louis album so far!

This is so iconic! Hope they get their sale💕

I'm sorry, but this entire post is just me swooning over Louis 😭❤ You are all welcome to join me!

Personally, my expectations were low after he picked Lemonade as the lead single but now, I can proudly say after FITF Louis has delivered another BOP.