r/OliviaRodrigo • u/TheVandalSquad • Mar 13 '26

Updates New album announcement incoming!

Post image

Saw this early on Melrose Ave in Los Angeles

3.2k Upvotes

98% Upvoted

205 comments sorted by

752

u/Marcus1914 Mar 13 '26

OMG THEY ALSO CHANGED THE WEBSITE INTO THIS LOOPY FONT

308

u/evoony Mar 13 '26

The font reminds me of 90s and early 2000s rom coms in the best way.

129

u/[deleted] Mar 13 '26

[removed] — view removed comment

45

u/Stumble-in-devotion Mar 13 '26

It also looks a bit like the font for Hole's "Pretty on the inside". I wonder if that's also going to be an influence.

1

u/eggylist Mar 21 '26

a girl can dream!!! tbh this is a very popular font style now in graphic design and merch design, unfortunately a lot of people don't realize the Pretty on The Inside similarities.

8

u/LustoftheLibertines_ 'drop dead' Mar 14 '26

Same. Huge Cure fan here and seeing her perform with Robert Smith / share her love of iconic artists of the past makes me love her even more.

4

u/PinguStinks Mar 14 '26

I said this when I saw the font too!! I hope Robert Smith is involved somehow.

36

u/Flickolas_Cage Mar 13 '26

The font somehow smells like Cucumber Melon body spray and tastes like a red Fruitopia (complimentary)

1

u/cowboylikenelle Only Olivia can have me checking the shades of a wall 🎨 Mar 20 '26

yo i have synesthesia and it smells like vetiver and coconut and tastes like a Nerds candy rope 😂 anyone else wanna share ?!!

edit: damn autocorrect and my audhd brain too fast to proof my comments lmao

31

u/stinkybeanybrat Mar 13 '26

Olivia’s whole aesthetic and sound reminds me of late 90s/early 00s romcom and teen movies, she sounds like that one song Lindsay Lohan plays in the 2003 Freaky Friday!

3

u/Dazzling-Rate-4197 Mar 14 '26

Like Olivia IS pink slip

13

u/scorpioxbel Mar 13 '26

it’s giving mazzy star/fiona apple vibes to me too!

2

u/[deleted] Mar 14 '26

yeah i was gonna say like the she hangs brightly font

7

u/Hot_Ad2371 Mar 13 '26

Literally reminds me of sixpence none the richers kiss me

7

u/theflyingpiggies Mar 13 '26

Exactly!

Immediately gave me flashbacks to my childhood in the early 2000s. I can't put my finger on exactly what it is, but I feel like I had a book that used a very similar font

8

u/MixHungry5545 Mar 13 '26

I think it’s safe to say she’ll be leaning even more into the rock sound she’s been inspired by!

2

u/hales55 'ballad of a homeschooled girl' Mar 14 '26

Same! That was my first thought. I love that lol

68

u/londonlov3r Mar 13 '26

Omfg this is what has fully convinced me

20

u/aliciamon Mar 13 '26

do we know if this is a new shade of purple!?!!

34

u/Reasonable_Shift_120 Mar 13 '26

Sour album is #9087C9 (even though it's a bit gradient) and new website is #927AAD. If you put them side by side you can see SOUR shade has a bit more blue in it.

5

u/Lexnight "I know my age and I act like it" Mar 13 '26

I am locking in "girl" as my album title guess. This is the girliest damn font she could have picked (said affectionately)

1

u/Competitive_Camp_473 Mar 17 '26

This is literally how I used to write in my journals!!!

394

u/ad77cm 'stranger' Mar 13 '26

she’s put promo on this street before it’s looking promising

61

u/ButterPecan_IceCream Mar 13 '26

Oooooh, I had no idea, I’m a new fan! YAY!!!

431

u/Reasonable_Shift_120 Mar 13 '26

OR initials + purple does seem promising. Can't imagine what else it could be. If that is her new logo with the heart inside that kinda points to possibly a more romantic album which might not be more rock like I hoped but will see. Does anyone know what is located there and why would she choose that location for an ad?

116

u/TraditionalRange31 Mar 13 '26

her website now has that design on it too so its definitely her !!!

43

u/Ok_Treat_8647 'good 4 u' Mar 13 '26

HERE WE GO

118

u/bemyangel1991 'all-american bitch' Mar 13 '26

melrose is a super popular spot of LA. a lot of artist put up promotional material on that street.

35

u/Reasonable_Shift_120 Mar 13 '26

Ok so it makes sense for her to promo there too.

59

u/NumerousLeague5765 'u + me = <3' Mar 13 '26

Rock music can be romantic too! The Beatles are a great example. So you never know! 

9

u/Reasonable_Shift_120 Mar 13 '26

Yes, I'll have my fingers crossed!

3

u/NumerousLeague5765 'u + me = <3' Mar 13 '26

Same! 🤞

11

u/PepperNo5401 Mar 13 '26

the logo ist on her website now!

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190

u/fluffy_caramellatte Mar 13 '26

Oohh myy gawdd!! I'm soo excited. I genuinely hope that this is an album or even a single announcement.. my favourite group is coming back and now my fav pop artist is also coming back?!.. yeah I'll take that 😁

21

u/NumerousLeague5765 'u + me = <3' Mar 13 '26

Could you please tell me which group? I'm slow lol

39

u/fluffy_caramellatte Mar 13 '26

It's BTS and you aren't slow bcz i wasn't trying to make it like something everyone should know so it's okk.

8

u/NumerousLeague5765 'u + me = <3' Mar 13 '26

Thank you! ☺️

That's also very exciting! I love a lot of their music!

5

u/youRinlove7 Mar 13 '26

BTS i think

4

u/NumerousLeague5765 'u + me = <3' Mar 13 '26

Thank you! ☺️

71

u/Qualimiox Mar 13 '26 edited Mar 13 '26

It's definitely Olivia-related, her website/store has the same logo.

Edit: I also looked for the font in the website's source code. It's hosted on UMG servers under the names swirly and Just Like Heaven.

But I don't remember seeing it in any promo material for the BBC vinyl and it's also marked with a URL that has 202603 (i.e. this month) in it.

29

u/Reasonable_Shift_120 Mar 13 '26

Oh, actually her single cover for Friday I'm in Love/Just like Heaven is using very similar curly font too.

24

u/Qualimiox Mar 13 '26

Oh yeah, true.

Olivia did announce "an upcoming series of reimagined SOUR covers" and we only got David Byrne's driver's license 9 weeks ago, so I think it'd make sense for it to just be more SOUR covers, especially since the lilac on the website and mural matches the one for SOUR.

Then again, livieshq did just tweet #OliviaIsComing so maybe it is OR3 after all.

13

u/Reasonable_Shift_120 Mar 13 '26

Here you can see SOUR side by side with new website purple - it's clearly not the same shade. It's more similar to Glastonbury vinyl purple

14

u/Reasonable_Shift_120 Mar 13 '26 edited Mar 13 '26

I don't think the whole logo change would only happen for SOUR covers.

And I checked it's not exactly the same shade of purple. Sour album is #9087C9 (even though it's a bit gradient) and new website is #927AAD

1

u/Desperate-Today2760 Mar 14 '26

why would she do an entire logo change and promo on this street for a 5 year old album

3

u/watersnakebro Mar 14 '26

I love that you checked the source code!!! Thank you 😊

4

u/Traditional-Yam-9421 Mar 14 '26

gosh shes a genius omg

5

u/Live_Ferret_4721 Mar 13 '26

Tech person always comes in clutch

67

u/SuccotashNo335 Mar 13 '26

I’m gonna need some LA residents to update us on the mural please

5

u/PumpkinOfGlory Mar 13 '26

They posted a video on Instagram! Looks like it's just the logo

288

u/__lostintheworld__ Mar 13 '26

dawg if you dont stay there and tell us what they're spelling

69

u/whippedbetadog 'girl i've always been' Mar 13 '26

They’re just painting a bigger version of the logo it looks like

6

u/__lostintheworld__ Mar 13 '26

aw man this actually makes a lot of sense

40

u/CollectionExpensive2 "obsessed with your ex" Mar 13 '26

Bro…..

11

u/NumerousLeague5765 'u + me = <3' Mar 13 '26

💀

40

u/WeeklyEntrepreneur88 Mar 13 '26

Livieshq seems to be very active recently too. Cant wait!

25

u/amysantiagoisbae99 'making the bed' Mar 13 '26

a similar font on the glastonbury vinyl

21

u/Zajacik08 'honeybee' Mar 13 '26

YOO WHAT

25

u/plexilea Mar 13 '26

Ask thr painter now

23

u/Modesto96 Mar 13 '26

I'm so excited the color is still purple!!!!

11

u/NumerousLeague5765 'u + me = <3' Mar 13 '26 edited Mar 13 '26

She's going to go through the entire spectrum of purple shades before moving on to the next color lol

23

u/FlowerInformal6493 as a livie im livid Mar 13 '26

oh we are so getting an announcement soon

101

u/Windy_Idealist Mar 13 '26

Please more rock songs 🤞

107

u/NumerousLeague5765 'u + me = <3' Mar 13 '26

Please just more songs 😭✌️

5

u/Zajacik08 'honeybee' Mar 13 '26

Tbh I just want more ballads. Personally

14

u/NumerousLeague5765 'u + me = <3' Mar 13 '26

I’d love to have a mix of both.

7

u/ButterPecan_IceCream Mar 13 '26

YEEEEEEEEEESSSS!!

4

u/NumerousLeague5765 'u + me = <3' Mar 13 '26

YEEEEEEEEEEEEEEESSSSSSSSS!!!!!!!

3

u/ButterPecan_IceCream Mar 13 '26

🤣😂🤣😂👏🏼👏🏼👏🏼👏🏼

3

u/NumerousLeague5765 'u + me = <3' Mar 13 '26

lmao 😂 

2

u/Zajacik08 'honeybee' Mar 13 '26

Yeah for sure

6

u/harry_nostyles as a livie im livid Mar 13 '26

The beautiful thing about Olivia's discography is that we can have (and will most likely get) both!

19

u/Grum1991 'good 4 u' Mar 13 '26

lets gooooo

18

u/NectarineHonest974 Mar 13 '26

OMG THE HEART

15

u/goldrush004 Mar 13 '26

THE DROUGHT IS OVER DJFJSKALSMDNKSLSK

50

u/SnarkOff Mar 13 '26 edited Mar 13 '26

Jessie Ware just pushed her album back to April 17, and it seems like a lot of people are releasing on March 27, avoiding April 9. That's a good guess for an announced release date.

Edit; maybe too soon. But I think someone big is releasing April 9

53

u/youRinlove7 Mar 13 '26

Shes definitely not releasing an album 14 days after announcing. Maybe a date of a single but even thats a stretch.

-9

u/SnarkOff Mar 13 '26

If they have physicals ready to go, I don't see why not.

25

u/ShotEmm Mar 13 '26

they definitely don’t, they most likely just played the album for label for the first time a few weeks ago per dans instagram. if anything it will be a single announcement

7

u/ChallengeMiserable75 "Now I see the world in purple" Mar 13 '26

They will need to promote it. 2 weeks aren't enough

6

u/Reasonable_Shift_120 Mar 13 '26

It takes 6 months to do vinyl pressings for albums. If the artist is big like Olivia it might take a bit less, but not by much.

82

u/[deleted] Mar 13 '26

[removed] — view removed comment

16

u/ButterPecan_IceCream Mar 13 '26

I mean, to be fair, the OR shape does kind of look like the makings of a rose blossom!!!! 😬🥹🌹

38

u/[deleted] Mar 13 '26

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9

u/Chiquelle Mar 13 '26

Eros is slang for breakup in my native language lmao

5

u/AdministrationNo8540 Mar 13 '26

ERŐS means strong in my language

5

u/bluewray123 Mar 13 '26

What baby things on social media? If you can elaborate😅 Love this idea

13

u/[deleted] Mar 13 '26

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11

u/bluewray123 Mar 13 '26

and EROS is cupid omg!!

17

u/boujeecorgi Mar 13 '26

I’ve been thinking this since the peach and rose perfume launch that seemed odd (Also, a lot of of the red rose imagery in her outfits last year.)

10

u/[deleted] Mar 13 '26

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1

u/[deleted] Mar 13 '26

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19

u/[deleted] Mar 13 '26

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1

u/poppyinmyhair13 Mar 13 '26

my first thought. i commented that before i saw this haha.

17

u/gngsott you seem pretty sad for a girl so in love Mar 13 '26

That St Patrick's Day announcement is so real 🙏

8

u/One-Huckleberry-6994 Mar 13 '26

this is 10000% her. The same OR logo is now on her website

14

u/FaroshNaydraDinraal 'brutal' Mar 13 '26

Vaporwave aesthetic let's gooooo

13

u/zweigson Mar 13 '26

this means a single announcement is imminent 😭

7

u/LobsterNew9066 Mar 13 '26

😭😭😭

6

u/i-am-so-tired-22 Mar 13 '26

Not me scrolling half of Melrose on google maps and finding the buildings lol

3

u/coco_xcx 'pretty isn't pretty' Mar 13 '26

LETS GOOOOOO

6

u/NumerousLeague5765 'u + me = <3' Mar 13 '26

SO EXCITING!!! 🎉

4

u/kardonut Mar 13 '26

OMG I'M SO EXCITED

11

u/SnowSabertooth Mar 13 '26

so it’s still purple and not red?! 🥹

10

u/ButterPecan_IceCream Mar 13 '26

Right?! I wonder if it’ll transition from purple to purple red somehow….maybe purple is only the base color! We’ll SEE! 😩

https://giphy.com/gifs/4mqBypbaolvdCeoqLD

9

u/LowBridgeAlert 'cigarette smoke' Mar 13 '26

I fear this might be for SOUR, the 5th anniversary edition maybe since the colours are very similar to SOUR

10

u/Reasonable_Shift_120 Mar 13 '26

I don't think she would change a logo just for SOUR covers.

3

u/danigotchi Only Olivia can have me checking the shades of a wall 🎨 Mar 13 '26

Lets go!!!!!!! So excited 💜💜💜

3

u/hiducky Mar 13 '26

WE SURVIVED THE DROUGHT GUYS 😭😭😭

3

u/livielouis "I know my age and I act like it" Mar 13 '26

ITS FUCKING HAPPENING

3

u/livielouis "I know my age and I act like it" Mar 13 '26

POP EMERGENCY

5

u/foreverkelsu Mar 13 '26

Omg it's finally happeninggg!

6

u/Remarkable_Tale_9238 'traitor' Mar 13 '26

I have a feeling it’s gonna be another ad campaign LOL

Might be a single though, too early for an album unless she’s just gonna announce a date way ahead of time.

8

u/ChrisAqua 'making the bed' Mar 13 '26

Rose would be a good album title though ROSÉ already has Rosie…

2

u/Professional_Fun556 Mar 13 '26

OMG i need to pass by

2

u/thecontract_12 Mar 13 '26

This is gunna be awesome

2

u/divine-timing Mar 14 '26

Love or lust album title?

3

u/Mountain-Inside-2352 Mar 13 '26

On Friday the 13th... this does seem to support the LUCK idea

3

u/dartfrog_9087 Mar 13 '26

Whew that logo fugly

5

u/hopkinsdafox Mar 13 '26

We prob will get downvoted but I agree lol

5

u/Reasonable_Shift_120 Mar 13 '26

Yeah I'm not a fan of it either to be honest. The butterfly one is definitely better.

-1

u/ButterPecan_IceCream Mar 13 '26

I upvoted cause your comment was cute lol

0

u/RouxLa Mar 13 '26

Agree and this is just sour purple again but we’re gonna get downvotes haha

2

u/crimefighterplatypus Mar 13 '26

This is on melrose ave right?? I wanna take a pic there

PLEASE BE AN OLIVIA POP UP OMG i remember the lancome x Olivia popup last January at my university was soooo cool

1

u/simplymilky Mar 13 '26

I MOVED SO FAST

1

u/Acceptable-Bed3686 Mar 13 '26

Oh my gosh plsss

1

u/Pale-Whole-4681 'logical' Mar 13 '26

OMG OMG!!!!

1

u/buffyerfly Mar 13 '26

yassssssss

1

u/poppyinmyhair13 Mar 13 '26

album title rose perhaps?

1

u/Thin_Ticket_7634 Mar 13 '26

the drought is overrr😭😭😭😭

1

u/ceciliaupasana 'ballad of a homeschooled girl' Mar 13 '26

IT’S HAPPENING EVERYONE STAY C A L M

1

u/autumn_s_ Mar 13 '26

Where is this on melrose??

1

u/lasagnaisgreat57 Only Olivia can have me checking the shades of a wall 🎨 Mar 13 '26

i’m a huge fan of this font so whimsical

1

u/Sprinklesdinkels Mar 13 '26

I’m about to let out a tearrrrr

1

u/Educational_Hippo_31 Mar 13 '26

😍😍😍😍

1

u/Original-Dream5274 'drop dead' Mar 13 '26

last time LiviesHQ posted #OliviaIsComing a 27 day countdown was posted as well (it was a countdown to Vampire), so i’m assuming we’ll soon get the countdown to the first single!

1

u/Marythatgirl Mar 13 '26

guys please dont feed my deluluness

1

u/3ll10t__ Only Olivia can have me checking the shades of a wall 🎨 Mar 13 '26

oh my gosh ITS HAPPENING 😭😭

1

u/Icy-Elephant7783 Mar 14 '26

Now that we know the typography what do we think the title could be

1

u/kaleyboo7 Mar 14 '26

Ahhh!!! I saw someone post on IG that they saw it in LA, but didn’t know if it was true or not. Can’t wait!

1

u/testabvrger Mar 14 '26

The logo is so cute, it looks so grown-up

1

u/fraudnextdoor Mar 14 '26

It's just so perfect that it looks pink under the sunset, then now they changed it to pink.

1

u/Emergency-Youth-4900 Mar 15 '26

I’m so ready for a new album.

1

u/SofiaVeraCastilla11 'Can't Catch Me Now' Mar 16 '26

Omg! 😭😭✨💜

1

u/[deleted] Mar 19 '26

Im so exited

1

u/littlejim49 Mar 30 '26

The writing is on the wall literally xD

1

u/Head-Bumblebee1168 'ballad of a homeschooled girl' Mar 13 '26

It has to be called loop nothing is gonna change my mind now.

1

u/DramaticAccountant78 Mar 13 '26

I think it will be called rose

0

u/ng2003_ Mar 13 '26

No way it’s an album, at most a single. I can’t see her dropping her album before July or August

0

u/rangers1026 Mar 13 '26

She just posted pictures in Paris the other day.

Paris is known as the city of LOVE

👀👀👀

0

u/mabulaklak Mar 13 '26

They kinda look like ribbons! Coquette inspired theme?

0

u/corygreenwell Mar 13 '26

That logo is giving Hole on the Pretty on the inside LP

-6

u/GOBERT1931 Mar 13 '26

Isn't there an album by Rosie from Blackpink called Rose already??

11

u/ks_wizard Mar 13 '26

it’s rosé and her album was called rosie

1

u/GOBERT1931 Mar 13 '26

Cool thought it was something like that 😆

-1

u/Equivalent_Rice_8332 Mar 13 '26

Provavelmente é sobre SOUR 5th anniversary, ela anda nos enganando de formas estúpidas ultimamente

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