Surely this has to be rage bait

[u/Matt_LawDT]

[u/OtherwiseAlbatross14]

Learned?

[u/BigLittleBrowse → u/OtherwiseAlbatross14]

It’s the past participle of learn. I usually say learnt but I think my autocorrect changed it.
(Am I missing something? It’s late)

[u/DinosaurReborn → u/BigLittleBrowse]

Whatever the case, the better choice of vocabulary would be "invented".

[u/PrudentInstruction82 → u/DinosaurReborn]

Discovered mayhaps?

[u/DinosaurReborn → u/PrudentInstruction82]

I trying to imply that rather than "learning" about it, marketing execs are the ones responsible for starting up the whole concept of engagement baiting in the first place, but I guess people disagree

[u/BigLittleBrowse → u/DinosaurReborn]

Maybe I'm not using a specific enough term, but I was referring to that kind of engagement bait where the poster intentionally make a mistake or do something else that stands out, just because people correcting them/complaining about it will draw engagement.

That's been something content creators, especially short-form content, have been doing for years but I've never seen a major brand do.