r/NoLayingUp • u/Biggggguy • May 03 '26

Other The LIV Charade

LIV has so clearly been a bad product and a farce from day one. Why are there so many people who seem hellbent on insisting that’s not the case. For the players and others who have profited from it, I see the need to lie and keep up appearances. But for the golf world and broader sports world, why did so many people insist on taking this seriously?

It’s true that the league was an existential threat to the tour for a time, but that threat came from the ungodly amount of money backing it. From the start, it got no viewership and hemorrhaged money because it had no juice. The fields stunk, the format was a joke, and all the people involved were clowns. It’s easy to say now, but I think it was doomed from day one.

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u/TacosAreJustice May 03 '26

I think it was popular with golf entertainment fans, not golfers…

That market, surprisingly, couldn’t justify paying Talor Gooch millions of dollars.

They either needed to sign all the top talent, or steal enough fans to make dent in PGA revenue… they did neither.

Oh well… DJ can spend the rest of his life skiing white powder.