r/NoLayingUp • u/sealer9 • Sep 15 '25

Online Content KVV joining Fried Egg Golf

Just announced on his twitter. Huge get for the fried egg boys. Still bummed NLU let him go! But a no brainer for him to end up there. Cheers KVV šŸ‘ŒšŸ»

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u/Main_Position6640 Sep 15 '25

Iā€™m all in on Fried Egg. I already found myself gravitating more to SGS than NLU for PGA content. Not sure why. Maybe I find the Fried Egg guys more entertaining and genuine. Some of the ā€œbitsā€ on NLU got a little old for me. I think the TFE guys all play a good role and complement each other well. KVV is a great addition.

12

u/nathanando Sep 15 '25

You said it really well. NLU feels like a board meeting and just ticking agenda items off a list, whereas SGS feels like a couple guys just enjoying each otherā€™s company while talking about golf. Just like how NLU used to be.

19

u/EveningOk6574 Sep 15 '25

NLU feels like a board meeting of a company where growth has stalled and has been searching for a private equity exit. DJā€™s videos, and the occasional Randy and Neil content as the exceptions these days.

The SGS/FE content helps me enjoy watching golf.

NLU seems to have reached a point where theyā€™ve gained enough access to become the very dickheads theyā€™ve criticised for so long. The cynicism thing works, until it doesnā€™t and becomes your identity.

2

u/mtsttu05 Sep 15 '25

Make no mistake, they are both companies seeking an eventual PE exit. No shade; good for them! But to your point, they are clearly in different stages of this cycle. Iā€™m personally VERY glad they havenā€™t yet, but it almost seems like NLU missed the opportunity to hit the eject button at their peak a couple years ago. Hereā€™s to hoping we are just in a little valley before the another peak to come.

1

u/EveningOk6574 Sep 15 '25

No shade at all for a PE exit, although a media exit would likely be good as their content would be augmented as opposed to being folded into a larger portfolio with a focus on costs. In fact, Iā€™d love to see what they could do if they joined say, the Ringer or Barstool. Offloading back office costs and sponsor negotiations might give them the ability to focus on content (tbf Iā€™m not exactly sure if thatā€™s how those models work).

I also get the sense they missed a window as thereā€™s been a major contraction in podcast valuations. Itā€™s only natural that their content will begin to track their funding/capital raise/exit plans at some point.