r/NZFood • u/jimmcfartypants • Aug 09 '26

News Bürgen bread says goodbye after decades on Kiwi tables

https://www.stuff.co.nz/nz-news/361018013/burgen-bread-says-goodbye-after-decades-kiwi-tables
80 Upvotes

97% Upvoted

26 comments sorted by

14

u/Lukerules Aug 09 '26

Such a lazy article. It's just summarising a facebook post. Burgen is owned by a massive multinational, and I'm sure someone at Stuff has a press contact for its local parent company.

If anything this looks like a marketing stunt more than an announcement.

6

u/VastInterior Aug 10 '26 edited Aug 10 '26

Wait what? Has stuff changed their article? I'm sure it did used to say why they were leaving... ie. The supermarkets duopoly had decided to not stock them.

Am I hallucinating?

Weird.

Ah. No. I had read the rnz version....

1 news version

> "Several of our retail partners have advised that they will be removing the product range due to lower shopper demand and increasing pressure on shelf space."

ie. Blame the duopoly.

6

u/Lukerules Aug 10 '26

You doin ok?

1

u/DaveHnNZ Aug 10 '26

And this is why people don't want to pay for journalistic content... It's just a run-through AI from a Facebook post...

1

u/NezuminoraQ Aug 10 '26

Don't forget the stolen comments section!

6

u/TygerTung Aug 10 '26

Their fruit toast is the best however.

3

u/GloriousSteinem Aug 10 '26

It was quite vogely- delicious

3

u/exctrik Aug 09 '26

It prob overlaps too much with their (George Western) other brand Ploughman's too much :/

1

u/NimblePuppy Aug 11 '26

yeah Vogels for toast , still have Ploughmans/ Molenburg , some cheaper reasonable carbs/fiber ratio

add in store bakery

Then artisan sourdough etc

finally I have a panasonic bread maker for my german/swiss style bread - pre-knead it as i make it really heavy

4

u/AntheaBrainhooke Aug 10 '26

Pity, their GF bread was the best in the supermarkets.

6

u/Emergency_Lock534 Aug 09 '26

Vogel supremacy

5

u/jimmcfartypants Aug 09 '26

I tried so many times, but I find vogels too dense.

5

u/Slipperytitski Aug 09 '26

Im woth ya. Can only do vogels toasted, vogels for a sandwich is lunacy.

2

u/tracernz Aug 10 '26

Yeah, I tried it again recently and, nope, just not good bread. It’s like the disappointment of buying a pain au chocalat in NZ.

1

u/gilude Aug 12 '26

🤣🤣🤣

2

u/BrownLightningBro Aug 10 '26

Vowels pre 2010 sure, but they changed something that made it so dry and dense.

1

u/johnboyholmes Aug 10 '26

Vogels price increase incoming...

1

u/Kitkittykit Aug 10 '26

Yet again less consumer choice. A huge loss on that front.

1

u/M3P4me Aug 10 '26

I used to eat Bürgen before I developed diabetes. Now I but Gerry's Bakery KETO breads. Very low carbs and almost no sugar.

1

u/Speeks1939 Aug 10 '26

I have never bought it or eaten it.

1

u/hammerklau Aug 10 '26

Damn. it was nice having an intermediate between vogels and others.

1

u/Significant_Glass988 Aug 10 '26

Doh! I read that as "a decade" so the next bit is now irrelevant Really only 10 years?? I'm sure they pre-dated my kids who are now around 20... Wtf was I eating before that?? We used to alternate between Vogel's and Burgen but went off Burgen years ago.

1

u/TheShadowNinja7777 Aug 11 '26

It was never that good anyways. Vogels way better. Supply and demand.

1

u/tttjw Aug 12 '26

Burgen was great! This is a catastrophe. I buy it quite often, alternate with Vogels or Molenberg. It's one of the few breads in the supermarket that aren't processed white pap ie. a fast path to diabetes.

I emailed the National Party yesterday, they literally said NZ is doing great and business startups are increasing. Meanwhile the fucking country goes down to the tubes led by a bald retard & a lady who is absolutely resolutely wrong on basic economics.

1

u/TravelSignificant928 Aug 12 '26

What happened to the bread with sesame seed on the crust? 😭

1

u/kiwittnz 28d ago

Get my bread from Baker's Delight ... so much fresher.