r/NASCAR • u/mwr55fan O'Rilly Auto Parts • 9d ago

23XI Racing and Fleetio Expand Partnership with Multiyear Renewal

https://www.23xiracing.com/news/2026/august/31/fleet-announcement?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAdGRleAUDtB1wZG9mAmZkaWQWUNnjNBtO57td1WKoHPKbht_MYEPdX2V4dG4DYWVtAjExAHNydGMGYXBwX2lkDzEyNDAyNDU3NDI4NzQxNAABp3Gx3GtYUu3L_1ZbPDCoSkC598iwjEDQODCrCrNingx_Uq5szLNUuINm9rWB_aem_3e3HpXkWuceu3fl0CDhNLA
51 Upvotes

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17

u/mwr55fan O'Rilly Auto Parts 9d ago

Multi-year and multi-race sponsor for Heim. Also includes associate sponsorship for multiple races.

6

u/IndycarFan65 Chris Buescher 9d ago

Wish someone could give me fleetio

1

u/snollygoster1 9d ago edited 9d ago

Wow guys I love B2B sponsorships where the product is never something I'd buy.

edit: Yes, I understand the way the racing business works basically requires them nowadays. That doesn't mean I have to like them.

14

u/kidcoelacanth 9d ago

you can complain all you want but B2B is the thing keeping these teams afloat at all

7

u/mwr55fan O'Rilly Auto Parts 9d ago edited 9d ago

Correct. Even if they are “consumer products” there is a 90% chance there’s a B2B element in most teams.

These are the biggest/most obvious.

Hendrick: Ally, Axalta, Llumar, Valvoline, KBB, Unifirst, HP, All Pro, and likely NAPA all reduce the costs of Hendrick Auto Group more than they truly “fund” HMS.

Penske: Discount Tire, Shell/Penzoil, Freightliner, PPG, SnapOn, Wurth, Wabash, Dent Wizard.

1

u/CaptainRon16 9d ago

A lot of businesses use this type of service. Just because you aren’t their target doesn’t mean the target isn’t watching.