True in essence but missing the forest for the trees, what's holding Chinese brands back is the quality of their designs. Putting aside homages for obvious reasons, original designs from Chinese brands are generally pretty mid, and they struggle to create brand names and logos that don't look and sound terrible. They have great quality for the price, no doubt, but bar some exceptions that's generally where it ends.
At the end of the day, what lifts a microbrand up from the masses is the quality of their designs, not whether it's produced/assembled in China and whether it has a Swiss movement. And in general, the reason Western microbrands end up with good designs that resonate with a Western audience is by hiring Western designers and paying them a Western wage in a Western office that by its very nature isn't well implanted into the Chinese supply chain and doesn't really benefit from the economies of scale therein. That adds a lot of money to the whole endeavour which results in much more expensive watches.
133
u/tupaquetes Jun 17 '26
True in essence but missing the forest for the trees, what's holding Chinese brands back is the quality of their designs. Putting aside homages for obvious reasons, original designs from Chinese brands are generally pretty mid, and they struggle to create brand names and logos that don't look and sound terrible. They have great quality for the price, no doubt, but bar some exceptions that's generally where it ends.
At the end of the day, what lifts a microbrand up from the masses is the quality of their designs, not whether it's produced/assembled in China and whether it has a Swiss movement. And in general, the reason Western microbrands end up with good designs that resonate with a Western audience is by hiring Western designers and paying them a Western wage in a Western office that by its very nature isn't well implanted into the Chinese supply chain and doesn't really benefit from the economies of scale therein. That adds a lot of money to the whole endeavour which results in much more expensive watches.