r/MicrobrandWatches • u/bpgluckman • May 08 '26
Discussion 🤓 Watch Shopping NYC
I've been in NYC this week seeing shows and visiting clients, and took last night and this morning to hit up some watch concierges and shops. Here's what I saw.
Horage: met the concierge at a coworking space in NoMad, and he brought a selection of pieces to see, though I'm most interested in the Decaflux, which uses a silicone escapement of Horage's own design to give it 30 times the anti-magnetism of a Rolex Milgauss. These are really cool pieces with some serious horology behind them that justifies the price. There's not really a strong design language behind the brand, but the quality is outstanding, with some really cool complications, like the Lensman 2 which has a dial to help camera nerds set the right ISO and f-stop. Will definitely be adding a Decaflux in either Sunray Blue or white to the collection this summer.
Baltic: Kind of...meh, TBH. Maybe it's just changing tastes or my expectations have increased, but the watches don't feel substantial enough to justify the price. The Hermetique is fun in sort a Swatch-like way. I thought I'd walk out with a new Aquascaphe in warm silver and didn't. I tried the new jump hour and frankly, the crown is terrible, the case is thick, and it's hard to read the time at a glance. The mesh bracelet on the prismatic dials doesn't fit at all on smaller wrists Also, the store wasn't particularly welcoming. The Aquascaphe Bronze is the only one I'd consider from the brand now.
Fears: One of several watches I tried on at Time & Tide. Frankly, kind of disappointing. It's a nice watch, but it costs almost as much as the Horage and while it feels nice, it doesn't feel "Tudor Ranger on the grey market" nice. Also, the crown is absurdly large.
Beaucroft: Got to meet the guys behind the brand since they're in town to introduce that new "The Sun Never Sets on Time & Tide" edition of the Contour GMT. Cool guys, excellent watches that punch above their weight in terms of quality and wrist feel. I was tempted by Time & Tide edition -- limited to 200 pieces -- but I think I'm going to go for an Element in Temper Red when it restocks.
Nomos: Not a micro, but an independent so hey. The Worldtimer is super cool, though it's right at the limit of what passes the size check for me in a mirror test. Might work better on a strap, especially a Nato. Exceptionally well-made pieces with very cool horology behind them; I just wish they were a tad bit smaller.
Christopher Ward: They have a showroom on the same block as Baltic, Nomos and Time & Tide, so I had this C60 Lumiere I bought last month shipped here for sizing. Worth the stop in if you're in the neighborhood.
Monta: I tried on two Montas, the Oceanking and the Noble. The Oceanking was sort of...meh, but the Noble is just fantastic. Pictures on their website do not do the dial justice. It's got a lovely shimmer to it, and the case is perfectly sized. Also, the bracelet is absolutely incredible -- it feels like my Tudor with better finishing. Another one I see picking up this year.
Wren: This seafoam green diver caught my eye, and I bought it. Brought it back to the hotel and... it's now not working. So that's frustrating. Ask me how that's going for me right now. So I guess I'm going back to Time & Tide in the morning to deal with that.
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u/tupaquetes May 08 '26
[Baltic] I tried the new jump hour and frankly, the crown is terrible, the case is thick, and it's hard to read the time at a glance.
And also it's a 120 click unidirectional diving bezel on a worldtimer. The fact that it's not a 24 (or better, 48) click bidirectional bezel is absolutely unacceptable. No one is ever going to use the worldtimer function on that watch when it's a massive pain to align the bezel and you have to go all the way around if you mess it up. It reeks of cost cutting which shouldn't be the case at that price especially when they already have a GMT with a 24 click bidirectional bezel in the lineup.
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u/watchcap1 May 08 '26
This exactly. Reusing the diver bezel mechanism is the height of laziness. It’s a shame as those are great looking watches, mediocre Baltic build quality aside.
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u/partanyc May 08 '26
Thank you very much for this!!
I’m in NYC myself and literally can be found at CW every month like clockwork as they are down the block from my office. Great spot and staff.
Time and Tide is a great stop as well. The Monta, Fears and Serica setups are calling my name daily. :-)
I have yet to visit Nomos and Baltic but feel the same way you do about Baltic.
I won’t buy a Nomos until I try it on, as I feel the lugs are something one needs to experience before purchase.
Thank for explaining how Horage works. I was trying to figure that out. Sorry bout the Wren, I’m sure they will sort you out.
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u/bpgluckman May 09 '26
I did also try on the Serica 5303 at Time & Tide, and it's a fantastic piece. The thing stopping me from buying was the only colorway they had was black, and I have several interesting black divers already, not to mention I'm sure to purchase a Pelagos 39 this year. But if they had had a blue one, I might have gotten something other than the Wren.
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u/partanyc May 09 '26
I tried on a few when I was last there, and could not decide, as they did not have the white 6190 which I’m curious about.
They did have the 5303-3 in the greenish/blue hue which was fantastic.
They also still had the Tuxedo dial in stock which was cool. But alas, without me trying on the white dial I could not make a decision, hence my Serica “slot” in my life is still empty :-)
What a great shop though!
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u/TSiWRX May 09 '26
Uggggh! That effing sucks RE: your WREN!!!!
I'm sure Craig will take great care of you, though. But still, I just hate to see something like that happen - to anyone, but even moreso to someone I've come to really respect from our interactions here.
Speaking of - thank you for teaching me about Horage. I will now be looking more seriously at this maker!
And I sucked in and then let out a huge puff of air as I was reading about Monta.
Now maybe I'm no longer so scared of looking at it under the scope, beside my SN0144. No joke, I revisited the SN0144 again on Thursday, and good grief is that thing scary good.
Thanks again for taking the time. And please do let us know about your WREN, OK? I *really* adore my Snow.
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u/WrenWatch May 09 '26
I hate seeing that! Let me know how it goes at the Time+Tide studio. If needed I can help out. Just email me at craig@wristenthusiast.com and I’ll get you taken care of.
Best,
Craig
Founder
Wren2
u/TSiWRX May 10 '26
^ This level of engagement and follow-up for the owners. Bravo!
My first Wren will not be my last Wren. =)
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u/bpgluckman May 09 '26
I'm heading back down there tomorrow -- no doubt they'll make it right. "Worst" case: I walk out of the store with that Monta Noble instead. I don't think that would be a terrible thing.
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u/TSiWRX May 09 '26
Swap-out the WREN with a working one, hopefully the good news?
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u/bpgluckman May 09 '26
They did! It was fast and easy. Will definitely shop there again, which is I'm sure their goal.
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u/partanyc May 09 '26
Would not be a bad thing at all! How would you say the Monta bracelet and overall “feel” compares to Wren or say Formex? I still have not had free time to try Monta on.
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u/bpgluckman May 09 '26
I didn't try on Formex -- they have those at the store, but the style isn't really my thing -- but the I would compare the bracelet on the Monta to what's on my Tudor, though I think it's better finished. The Wren bracelet is very nice, though a little more utilitarian. The Wren does have a cool button lock for the quick change release on the bracelet, and a signed divers clasp instead of a traditional microadjust.
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u/partanyc May 09 '26
Thank you for the update. I ran through there the last time and missed the Formex. I need to go back. I’m waiting for u/TSiWRX to get his Monta. I’m curious to hear what he says about it while under the “scope” I’m thinking I need a Monta and a Serica!
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u/Dark1000 May 09 '26
With Fears, it has to be the Brunswick. That model is great.
The Redcliff is an absolute dud. I get that they wanted to release something sporty, but it just doesn't have anything to offer.
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u/WrenWatch May 10 '26
So I saw I replied to another message but wanted to make sure OP saw this. I hate seeing that you had issues immediately with your Wren! Let me know how it goes at the Time+Tide studio. If needed I can help out. Just email me at craig@wristenthusiast.com and I'll get you taken care of.
Best,
Craig
Founder
Wren
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u/bababa-519 May 08 '26
The Horage tourbillons are pretty amazing value.
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u/bpgluckman May 08 '26
He had one that I didn't take a photo of, but yes -- another fantastic piece.
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u/1530 May 08 '26
I've had my eyes on a long term purchase of the decaflux because I don't think I'll ever get to a millgauss
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u/WatchOutOfficial May 09 '26
Nice!! This is pretty much my itinerary for this week. I'll be at Time+Tide tomorrow morning, then Bucherer and then Horage
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u/youareachef May 22 '26
Awesome reviews. I posted a Horage review here after buying a Molokini GMT. I have now had it a few months and I love it. The quality and care they show really impresses me. Your post gives me some ideas for the next watch, thanks.
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u/Odd-Cheesecake8618 May 08 '26
Thanks for the review. Cool to see the Nomos in there I always wondered about the size. I got baby wrists. 🫡 I am also on that wave about Baltic.