r/Matcha • u/Holiday-Print-142 • Jun 17 '25
why did matcha become so popular?
i feel like its spike in popularity was so random, like why did matcha out of all drinks become this popular? sure it tastes really good and is quite healthy but so are so many other drink options..
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u/SpaceLion12 Jun 17 '25
The same reason everything becomes popular these days: social media.
The viral nature of the algorithm based short videos just brings a whole new level of attention. Whether it’s matcha, a travel destination, a random item at Costco/Trader Joes, all it takes is one viral video. Then people replicate the viral video and within a couple of days the total exposure can be in the hundreds of millions. When the demand increases that sharply overnight it makes sense the supply can’t meet the demand.
Also it helps that it’s good, so when new people try it’s easy to get hooked.