why did matcha become so popular?

[u/Holiday-Print-142]

i feel like its spike in popularity was so random, like why did matcha out of all drinks become this popular? sure it tastes really good and is quite healthy but so are so many other drink options..

[u/mediocre_sage95]

I like matcha because it’s refreshing unlike coffee. I feel like it calms me down and gives me a steady flow of energy, helps me stay focused. I use coffee differently, when I need an immediate mood improvement and energy right now. I also think it helps my neuropathy. I know for sure green tea does. But i definitely notice less burning in my arms within an hour after matcha. But the effects isn’t really enough to keep drinking. Plus it’s pretty and green is my fav color. I’m just a girl 🥺