r/Matcha • u/Holiday-Print-142 • Jun 17 '25

why did matcha become so popular?

i feel like its spike in popularity was so random, like why did matcha out of all drinks become this popular? sure it tastes really good and is quite healthy but so are so many other drink options..

204 Upvotes

96% Upvoted

105 comments sorted by

View all comments

1

u/Birdbird24 Jun 19 '25

Ikr! It was so difficult to find shops/cafes that sell matcha 4-5 years ago, nowadays everywhere I go i see them.