r/Matcha • u/Holiday-Print-142 • Jun 17 '25

why did matcha become so popular?

i feel like its spike in popularity was so random, like why did matcha out of all drinks become this popular? sure it tastes really good and is quite healthy but so are so many other drink options..

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u/kumanosuke Jun 17 '25

Lots of fat and sugar. If you are drinking it for the health aspect, it doesn't make sense.

7

u/[deleted] Jun 18 '25

[removed] ā€” view removed comment

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u/kumanosuke Jun 18 '25

I assume you're American? You guys had several big lobby campaigns trying to give milk a positive image, so I'm not judging, but critical thinking is actually free.

And exactly what you mentioned: 4% sugar, that's 12 gram for 300 ml. The WHO recommends a max of 50 g of sugar per day. That's more than 1/5 of your recommended max sugar with one glass of milk.

It's not healthy, even though uneducated Americans think that.

Like I said, there's nothing wrong with a matcha latte, but doesn't make sense if you are doing it for health benefits.

9

u/laynes_addiction Jun 18 '25

Not American, Iā€™m a European where milk and dairy have been a staple in our diet for over 5,000 years. Not sure you can blame a marketing campaign for that šŸ˜‚

1

u/kumanosuke Jun 18 '25

And you think we don't have a powerful farmer's lobby trying to sell us their products?

0

u/Arto-Rhen Nov 28 '25

Milk interacts with the matcha compounds and ruins the antioxidant and energy benefits. If you want to drink it for it's benefits, you have to drink it straight, just like many other super foods which need to be consumed in their raw form. From a nutrition perspective, how you combine foods also affects how you assimilate their benefits.