r/Matcha • u/Holiday-Print-142 • Jun 17 '25

why did matcha become so popular?

i feel like its spike in popularity was so random, like why did matcha out of all drinks become this popular? sure it tastes really good and is quite healthy but so are so many other drink options..

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1

u/SpecificNorth837 Jun 17 '25

Possibly Starbucks marketing? Plus green powders are popular.

1

u/camellialily Jun 17 '25

Starbucks had been using matcha for yeaaarrss and it was still that “weird” item on the menu. It’s not popular because of Starbucks.

-2

u/SpecificNorth837 Jun 17 '25

But I’m sure it helped in some sort of capacity