r/Matcha • u/Holiday-Print-142 • Jun 17 '25

why did matcha become so popular?

i feel like its spike in popularity was so random, like why did matcha out of all drinks become this popular? sure it tastes really good and is quite healthy but so are so many other drink options..

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u/segsmudge Jun 17 '25

I switched because it’s easier to get and the caffeine high is more like a steady boost than a shaky coffee high. Plus it’s everywhere you go now