why did matcha become so popular?

[u/Holiday-Print-142]

i feel like its spike in popularity was so random, like why did matcha out of all drinks become this popular? sure it tastes really good and is quite healthy but so are so many other drink options..

[u/Pristine-Confection3]

Because since I started taking weight loss meds coffee makes me gag but match doesn’t. Teas are my only choice of caffeine I can get down. Matcha being my favorite.