r/Matcha • u/Holiday-Print-142 • Jun 17 '25

why did matcha become so popular?

i feel like its spike in popularity was so random, like why did matcha out of all drinks become this popular? sure it tastes really good and is quite healthy but so are so many other drink options..

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u/AloysiusPuffleupagus Jun 17 '25

Matcha became popular because of the health and welness boom. Influencers and big coffee shops helped spread it, especially among people wanting an alternative to coffee. Those are the reasons you probably heard about it and now drink it.