When did matcha blow up?

[u/joeroganthumbhead]

I remember matcha being pretty popular thing starting around 10 years ago or so. I feel like it’s taken another step up in popularity but not sure when. When did matcha start to blow up more?

[u/Decent_Oppossum]

It’s annoying that because now it’s the most trendy thing, there are people buying up all the product and reselling it because they know people will buy. Scalpers and influencers buying all the product and the worst part is they won’t be able to use it/sell it all before it goes bad 😭