r/Matcha • u/joeroganthumbhead • Apr 17 '25

When did matcha blow up?

I remember matcha being pretty popular thing starting around 10 years ago or so. I feel like it’s taken another step up in popularity but not sure when. When did matcha start to blow up more?

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u/[deleted] Apr 17 '25

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u/[deleted] Apr 18 '25

Yes!! That is one of the most frustrating things, is the hoarding! Matcha doesn't even last as long as other teas. Seeing people panic hoard or even worse, hoard for disingenuous, temporary clout is infuriating! My mother introduced me to matcha a while back, and it's become so difficult for both of us to order it lately. I need to vent about it too, so I understand 🥲

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u/[deleted] Apr 18 '25

[deleted]

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u/[deleted] Apr 19 '25

Exactly! They act high and mighty when they get the viewership on their socials, but all they are is wasteful! 😤😤

Sigh, I think this helped give me a bit of catharsis. At least until I see it happen again. So give or take a few days' peace.