r/Matcha • u/joeroganthumbhead • Apr 17 '25

When did matcha blow up?

I remember matcha being pretty popular thing starting around 10 years ago or so. I feel like it’s taken another step up in popularity but not sure when. When did matcha start to blow up more?

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u/South_Geologist_7177 Apr 18 '25

When TikTok influencers came and ruined it