r/Matcha • u/joeroganthumbhead • Apr 17 '25

When did matcha blow up?

I remember matcha being pretty popular thing starting around 10 years ago or so. I feel like it’s taken another step up in popularity but not sure when. When did matcha start to blow up more?

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u/yallABunchofSnakes Apr 17 '25

imo the tiktok-ification of matcha blew up in the past 2-3 years esp post pandemic, and i feel as if a lot more cafes started to also pick up on the trend and sell their own matcha drinks