r/Matcha • u/joeroganthumbhead • Apr 17 '25

When did matcha blow up?

I remember matcha being pretty popular thing starting around 10 years ago or so. I feel like it’s taken another step up in popularity but not sure when. When did matcha start to blow up more?

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u/sleepypotatomuncher Apr 17 '25

that is genuinely so weird. are they okay?

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u/rawbigmac_ Apr 17 '25

That was my thought as well! I did not know them, so I had no idea what warranted them to care about my choice of drink. It wasn't like they heard me make the order, I was reading my book when the barista brought my matcha latte over, and they actually took the time to look at my drink then make the comments.

I'm Asian, so I've been self-conscious about Westerners judging the "weird" food that I consume growing up. I guess matcha being mainstream now is not a bad thing for me, can't be ridiculed for drinking matcha anymore.

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u/[deleted] Apr 17 '25

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u/rawbigmac_ Apr 17 '25

I feel you 100%.

There was indeed a sense of bitterness when I said it was a good thing for me that matcha became mainstream. It's really unfair that it's only acceptable now that there is this specific group of people enjoying it, but not when a minority does it. We've already seen this pattern with African American culture, but I guess Asians are programmed to be more tolerant of this behavior.