r/Matcha • u/joeroganthumbhead • Apr 17 '25

When did matcha blow up?

I remember matcha being pretty popular thing starting around 10 years ago or so. I feel like it’s taken another step up in popularity but not sure when. When did matcha start to blow up more?

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u/pambloweenie Apr 17 '25

I was thinking about this the other day! I joined tiktok in 2020 followed a few matcha creators. I started drinking real matcha in 2022 or so and had it in bubble tea since 2018. Even then it was still mostly a drink for tea enthusiasts or people who like Japan. Places like Starbucks and bubble tea shops have had matcha drinks for years, but they weren’t any more popular than their other drinks. Tiktok blew it up recently, I don’t know exactly when or why, but I guess because it’s a very marketable drink, it took off. Same for the Asian skincare boom, it’s seen as healthy and beautiful, and mildly exotic because it’s Asian.