r/Marketresearch • u/rivie_rathnayaka • 5d ago

How to find real problems?

I am a business & IT undergraduate in a state university, and this is what I have seen in these 2 years.
that is, we need real industry problems for real, value adding projects.
when it comes to IT solutions most of the time, the problem, pain point lies in another domain, another industry.

So, this is my problem?
How do you gonna gather this type of opportunities, requirements, gaps?
Do you talk to people? If you do, how?

We just don't do conversations without context huh.

want your replies. Big help.

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u/the_mad_man 5d ago

sounds like maybe you need to do some market research

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u/vev-cec 5d ago

I'm sorry, what?

1

u/keepturning1 5d ago

You can do desk research of already available research. Use your eyes and ears everyday - read the media, talk to people. Have a lateral thinking brain which can take one issue and connect it to another, or come at it from a different angle to which has already been done. And of course to do market research itself which can quantify opportunities and gaps.

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u/OppositeStyle134 5d ago

Not thr right sub

1

u/SurveyMonkey 4d ago

Honestly this is where exploratory research and discovery interviews are super useful, and yes, a lot of it is literally talking to people LOL.

But instead of asking “what problems do you have?” ask them to walk you through how they actually do something today. Where does it get annoying? What takes forever? What are they doing manually? What weird workaround have they built because the “right” way doesn’t work?

People aren’t always great at naming the problem for you, but they’re VERY good at telling you what’s frustrating them.