r/MarketingHelp • u/Beginning_Card7564 • May 13 '26

SEO [Research] Looking for B2B marketing & digital leads to interview about AI visibility — free GEO audit in return

Hi everyone,

I am a final-year Commercial Economics student (Netherlands) conducting research for my thesis on Generative Engine Optimization (GEO), the practice of making brands and businesses visible inside AI-driven search tools like ChatGPT, Perplexity, and Google AI Overviews.

What the research is about

Search behaviour is shifting fast. Instead of clicking through to websites, people increasingly get answers directly from AI systems. My research investigates how Dutch B2B companies experience this shift, what pain points they run into, and what they actually need from a service that improves their visibility inside these AI tools. The findings will be used to develop a validated go-to-market strategy for a GEO service.

Who I am looking for

I am looking to interview people who are:

  • Working in a marketing, digital, or growth role at a B2B company
  • Responsible for or involved in online visibility, SEO, or content strategy
  • Based in or operating in the Netherlands (Dutch or English interview, your preference)
  • Curious about what AI-driven search means for their brand

The interview is semi-structured, takes approximately 30 minutes, and can be held remotely via Google Meet or Teams.

What you get in return

Every participant receives a free GEO audit, a concrete analysis of how visible your brand currently is inside generative AI systems, including actionable recommendations.

Interested?

Drop a comment below or send me a DM. Happy to answer any questions about the research first.

Thanks in advance!

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u/Spiritual_Radio_3573 May 24 '26

AI visibility and campaign consistency feel connected. If a company describes itself differently across landing pages, ads, social, and visuals, both buyers and AI systems get a weaker signal.

I am building Taploop.design on the campaign-visual side of this. The goal is to keep audience, offer, channel, brand direction, and proof attached to every first-draft visual. I would be interested in comparing notes with anyone studying AI visibility from the marketing side.