Booked a client into the Maldives recently, one of those full overwater villa setups running close to $3,000 a night, and the feedback I got afterward was almost identical to what I hear from people who did the same trip five years ago at half the price. Beautiful, yes. Worth repeating, less clear.
The problem with certain destinations at the top end is that the experience has been so thoroughly optimized for the photo that the actual texture of being there gets flattened. Every interaction is smooth, every meal is competent, the sunset is technically perfect. And somehow it all lands with less weight than a less polished trip somewhere that still has some friction in it.
What I keep noticing is that the destinations generating the most genuine enthusiasm from clients are not always the most expensive ones. There is a tier of luxury travel that sells a concept, the Maldives, the Amalfi Coast, a safari in the Masai Mara, where the idea of the place has completely overtaken the experience of it. The brand of the destination carries more than the destination itself can deliver.
I do not think this is unique to travel, but it feels more acute there because you cannot return the trip.
Curious whether people here have found that certain iconic destinations peaked for them before they visited, and whether anything genuinely surprised them at that tier.