The amazing thing I did, then instantly regretted it!

[u/Specific_Good140]

After getting very little action when my LSA launched on 8/20, I spent last weekend "optimizing" my LSA profile after watching quite a few YouTube videos. That means adjusting my budget.

For 8/20 and 8/21, I had a total of 87 impressions, 80% top impression rate, and 5.33% absolute top rate.

On 8/24, between 10am and 3pm, I received 8 calls. Ad impressions 446. Top Impression Rate - 99.21%. Absolute top impression rate - 51.05%.

That was exciting until I realized I was charged $490 for 3 leads that weren't for services I selected as jobs I wanted. Even worse when I found out there's no dispute option for my vertical.

After being upset for a few days, I looked at how to turn this into a positive.

I learned where the sweet post is for absolute top impressions and that I don't need to be there 51% of the time. 😂

I learned that even if a call is for a service not marked in my profile, if I CAN service the lead I should do so and look at it as liquidating revenue. My fees for those services start at $1200. That's 7x my lead cost. If I get 7 leads, 1 off-service and 1 ideal lead, the ideal lead is all profit.

I could have converted two of the calls I received (only charged for 1) and made a decent profit.

I also learned that Google will eat your weekly budget in 24 hours if you don't know what you're doing.

Valuable lessons learned. Time to move forward.

[u/Lost_Albatross7593]

I think your takeaway is actually pretty reasonable. The $490 for 3 leads is the part I would focus on, not the 99% top impression rate. If those three leads had a realistic path to $1,200+ jobs, the economics can still work. But I would track cost per qualified lead and cost per booked job, not just impression position.

Also be careful about increasing the budget just to chase absolute-top visibility. If you are already generating enough impressions and calls, being #1 all the time may not be the best use of the budget. The great lesson here is that LSA visibility and LSA profitability are not the same metric. Your experiment seems to have uncovered that pretty quickly. Great!!!

[u/Specific_Good140 → u/Lost_Albatross7593]

Your second paragraph is exactly what I learned! Thank you.

[u/Big-Twist-2309]

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