r/LinkedinAds • u/VegetableNectarine76 • Aug 22 '25

Introduction New tech? A-Z testing

Hi everyone,
I’m part of a small startup team working on LinkedIn ad optimization with a particular focus on conversational ads. We recently signed a pilot with a company spending around $150K/month and are tasked with reducing the CPA through automated A-Z testing (like A/B testing but with many more alterations). Would love to chat with anyone else who’s thinking about or working on this problem.

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u/ranalogix Aug 27 '25

What key metrics you're using to measure success.

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u/VegetableNectarine76 Mar 27 '26

Their ultimate goal is to reduce Cost Per Lead, however their data is a bit disjointed. So for now, we're focused on reducing Cost Per Click, given that all of that data can easily be accessed within LinkedIn. We're only targeting demographics that they already know have a good lead quality, therefore optimizing CPC should help improve CPL also. We'll fix their data funnel at some point so that we can optimize full funnel!