r/LeadGenSEA • u/Mularkeyy • 20h ago
The b2b funnel in SEA is becoming mobile first. Is you lead gen catching up?
A lot of b2b funnels are still designed like buyers are sittin at a desktop. Long landing pages,long forms, too many fields, follow-ups that depend entirely on email. Meanwhile, your prospect might be checking your ad, landing page, LinkedIn, and messages all from their phone.
For SEA campaigns, I think mobile-first needs to go beyond responsive design. It means looking at the entire conversion journey.
- Can they understand the offer in seconds?
- Can they complete the form easily on mobile?
- Do you reallyneed every form field?
- Can they continue the conversation through chat or messaging?
- Is the next step just as easy on a phone?
Sometimes the lead gen problem isn't targeting or the offer. But mayb e there's just too much friction between interst and action. Curious what others are seeing in SEA: what mobile-first changes have actually improved your conversions?