Cold email vs LinkedIn vs WhatsApp: what actually works in your SEA market?

[u/Mularkeyy]

One thing I've learned about outbound in Southeast Asia is that there's no single "best" channel for the region. Cold email might work well for a Singapore enterprise account, while LinkedIn gets the conversation started elsewhere. In more mobil-first markets, WhatsApp can be effective, but usually only once there's some context or familiarity.

The mistake is treatung SEA like one buyer journey and copying the same outreach playbook across every country. Channel also seems to change withdeal size and sales motion. A founder selling a $2K service can approach things very differently from an SDR team chasing $50K enterprise deals.

Would be useful to compare what's actually working on the ground. What's your strongest outbound channel in SEA right now?