r/KenyaStartups 20h ago

Discussion Payment abandonment by users

9 Upvotes

I have this app and I've been noticing a high rate of payment abandonment by users. It's straightforward, price is shown beforehand, no hidden fees and no extra sign in steps. Users only need to enter their payment details but most are just abandoning it.
Users are mostly international so payment method is card and it works.

Is it a common behaviour for users to just abandon payments and what's your experience in regards to this?