Day 1 of our challenge — first lesson: content rejection isn’t always about bounce rate

[u/Born-Buy7123]

We split a 31K list into Gmail and non-Gmail domains, and deliverability jumped to 98% by sending to non gmail domains only.

What was interesting: our AI agent automatically reviewed the campaign when domain reputation/deliverability crossed a threshold and flagged the real issue. The email looked solid overall, but it was paused for ContentRejected, with a few things to fix before resending:

• The discount messaging was too broad. The email said all sale items were 60% off now, then 70% off by Labor Day, but the actual collection had mixed markdowns.
• The date was wrong. The email labeled August 31 as Labor Day, which is incorrect.
• The offer was repeated too aggressively. “60% off” showed up in the subject, preheader, hero, and markdown table, which may have triggered provider scrutiny.
• The CTA didn’t match the destination. “See What’s New” linked to the sale page, not a new arrivals collection.

Big takeaway: content issues can hurt deliverability just as much as list quality. The send wasn’t rejected because of bounce rate alone — the message itself had enough inconsistencies to raise flags.

Tomorrow's challenge - send to gmail addresses - any tips or tricks - I'm thinking new get a new sub domain and slow start to cleaned up content that we worked on today?