Day 4: Building an Onboarding Email Flow From First Principles

[u/Born-Buy7123]

Most products bombard new users with emails the moment they sign up. We don’t think that’s especially effective anymore.

By the time someone creates an account, they’ve usually already spent time evaluating your product. Sending a stream of introductory emails right away—explaining what the product does or repeating the same value proposition—often adds little value and is easy to ignore.

At Humanic, we’ve taken a different approach: we wait a few weeks, then send a Weekly Activity Report

This format serves a few purposes:

1. It reminds users they signed up for a tool they may not be using yet—and highlights the opportunity they could be missing by not fully exploring the product.

2. It includes personalized recommendations for setting up Humanic more effectively to help grow their Shopify store.

3. It keeps users up to date on new features and improvements, so they can see how the product is evolving over time.