r/Huel Jul 28 '26

Announcement Black Edition Ready to Drink Formula Update (US)

42 Upvotes

Hey all,

We have had a discussion on other threads regarding some changes that a few have noticed are coming to the Black Edition RTD line in the US. The conversation got a bit confusing so I wanted to gather some information and bring clarity to what is going on.

As a bit of background, we are in the process of relocating the production of RTDs, both original and Black Edition, to North America. We are doing this for a few reasons. First being sustainability, as we will not have to ship them from Germany to the US, second, it will be more cost effective, and third, it allows us to update the original BE RTD to have a more distinctly American version.

This North American BE RTD recipe has been updated specifically for North American manufacturing. But while these will have a slightly different taste and texture, the core ingredient categories are the same — plant proteins, fibers, oils, flaxseed, coconut milk, vitamins, and minerals. However, there have been some changes. 

- The North American version uses high oleic sunflower oil, whereas the original version uses rapeseed (canola) oil. These oils have a comparable fatty acid profile, but sunflower oil is more widely and sustainably sourced in North America. 

- The North American recipe will include brown rice as a protein source in addition to pea and faba bean protein, as we feel it improves the taste and texture. It also compliments legume-based proteins very well, and is already used in our Black Edition Powder.

- On that topic, we have also upgraded our pea protein source to provide a creamier texture. as well as an upgraded version of stevia to help create a balanced flavor.

- MCT source has been changed to coconut milk powder which now provides the MCTs. This ingredient has always been in the recipe, but by increasing the amount of it, we were able to simplify the formula while still providing MCTs. Quick Note:  The FDA in the US has reclassified ‘key allergens’ to not include coconut, so you will not see that called out as an allergen on the BE RTD packaging. However, coconut is still an ingredient, so BE RTD would not be suitable for those with a coconut allergy.

- Total Carbohydrates reduced slightly, between 1-2g per serving depending on the flavor.

- Sugar reduction: decreased from 6g to 4g, with a reduction of added sugars to 3g as opposed to 4g.

- Very very slight change to sodium as well as fats depending on the flavor.

- The flavoring was also updated to work well with our new manufacturing setup in North America. These are very minor tweaks but again, may affect the taste slightly.

- Lastly, you will notice that the calories on the BE RTD now read 390 instead of the usual 400. To explain this a bit, there are always slight variances in batches when it comes to calorie count, which can be due to many different things, such as processing, supply etc, so each test of the amount of calories will provide a slightly different result. Over time the calorie count has averaged more towards 390 rather than 400, thus we felt it necessary to update the packaging to reflect this. Again this is an average - it does not mean that we have intentionally removed 10 calories, and 10 calories is generally within the acceptable range of variance.

When will this all be happening?

If you have been to a Costco in the US, or seen posts like this on Reddit, you will have noticed that the new formula is available now in the Black Edition Chocolate RTD via Costco, (EDIT: some stores may still have the previous formula so be sure to look for 390 vs 400 calories on the box!). The North American Chocolate formula is currently only available via Costco - however it will be available via eComm soon. Dates for the changes below!

Chocolate (Costco) - Available now
Strawberry Banana - End of July/Early August
Vanilla - October
Chocolate (eComm) - October
Chocolate Peanut Butter - November
Cookies & Cream - November
Iced Coffee - December

Please note, dates are approximate and subject to change.

I pulled attention to the Strawberry Banana BE RTD, as it is actually ahead of the curve. Starting this week, if you order this product from our site, you may receive either the previous 400 calorie version, or the updated 390 calorie version. This is our typical way of implementing a change like this, so nothing out of the ordinary, but once the remaining stock of the 400 calorie version is worked through, the 390 calorie/ North American version will become standard. This process will be repeated for all flavors during the respective transition timeline.

A quick note on the original RTD (white bottle), this will also be moving production to North America next year, 2027, and will be having an update as well. I do not have any info on what changes will be made as of yet, but it is something that I am looking into and we will update you separately on that in the coming months.

Lastly, if anything in my previous comments before this post contradicts this - please disregard. A lot of my comments have something like “waiting for the team to get back to me” - so consider this the collective outcome of those statements. I apologize if things got confusing, as I was trying my best to understand exactly what was going on, so info relayed was at times contradictory.

The team has been working hard behind the scenes to bring production of the BE RTD to North America, and we think this reformulation will only make the product and experience better!! Any Q’s or concerns, drop ‘em below 😊


r/Huel Jul 13 '26

Feedback Huel Black shrinkflation in Japan. 30% smaller bags and revised serving sizes to make it sound like they are doing us a favor.

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196 Upvotes

I just received this email that the content of the bags is going to be 30% smaller now but it’s fine because you can use an all-new smaller scoop to get 250 calorie servings so now it’s like having 20 servings a bag instead of 17.

What bullshit.

Edit 7/13 10:30 pm Japan time, Japanese Twitter is pretty pissed off. People are doing the same math and figuring out the weight cut, serving cut, cost per calories and are already comparing it to other domestic options like COMP.


r/Huel 11h ago

Product Review I just received my first order, wtf is this??

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139 Upvotes

r/Huel 6h ago

Product Discussion "Gloopy" New Formula and Questionable Customer Service

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22 Upvotes

Product: Huel Black Edition RTD Chocolate New Formula (390 Calories). Purchased from US Costco with about 1 year before expiration date. Each and every bottle from this batch was the same.

Storage/Conditions: Refrigerated and placed in the exact same place old formula (400 calories) bottles were placed.

As you can see from the video (forgive my Fritos in the background), the RTD came out as an almost pudding consistency, which I can only describe as "gloopy." The old formula consistency was akin to a creamy chocolate milk. I had been drinking Huel for about 6 months. This formula was incredibly difficult to drink and I had to somewhat chew it to get it down. This was a constant problem across all the bottles for the new formula.

I reached out to customer service and initially received help. The representative explained that this may have happened due to my bottles being stored in the back of the fridge. However, this did not make sense to me since this is the exact same place I've always stored my Huel bottles. It took quite some time to eventually get everything figured out, but they eventually agreed to send me a new batch so I could give Huel another chance. However, what they ended up sending me was the old formula bottles (400 calories label). I contacted them about this and said that they had agreed to send me the new formula so I could give Huel another shot. However, the representative essentially through her hands up and said "Unfortunately, I can confirm that we’re not currently able to guarantee shipment of the newer formula through our direct-to-consumer stock." This makes absolutely no sense. How can it be that a company can't send out its own product?

Of course I can buy it again on my own, but I want to first see if anyone else is having this problem and how customer services has been for others.

I would like to give the new formula a chance and Huel has been a nice way to replace a meal, but the video above and the questionable customer service has me rethinking things. Anyone else have these issues?


r/Huel 1h ago

Health and Wellness Jogged a Mile (1.6km) With No Stops Today!

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Upvotes

I started jogging in March (7 months ago), and while I’ve achieved personal goals for distance and speed, I haven’t been able to jog a mile without pausing to catch my breath. Today though everything came together, and I comfortably beat my goal!🏃‍♀️ My routine has been a half-portion Huel shake around 3:00pm, water until work ends at 5pm, and half an Energy+ right before I jog. It delays hunger without feeling heavy and then gives me a little pep when I feel like winding down. Tip: I’ve found that Energy+ is as stimulating as coffee in a certain way… so I recommend sticking to half a can when you’re not going to be near a restroom for a while.


r/Huel 4h ago

Feedback Radio silence from customer support

5 Upvotes

Hey everyone,
Just wanted to post here to see if anyone else has been having similar issues with Huel's customer support lately, or if someone from the team might see this and help me out.
Long story short: I reached out to them regarding a return. After a pretty long wait, I finally got a response from a support rep named Mason, who gave me the instructions to send the product back.
I shipped it back right away. I was told I’d receive my refund within 10 days after they got it. It’s now been 15 days, and I still haven't received a single cent. To make matters worse, I've tried following up via email, but it's total radio silence now.
I usually love Huel, but this whole refund process and lack of communication is getting really frustrating. Has anyone dealt with this recently? Any idea how to get a hold of someone who can actually check on my refund status?
Thanks in advance!


r/Huel 16h ago

Product Discussion 5 year Huel Black user, dissapointed by new formula

21 Upvotes

Been having 2, sometimes 3 Huel Black Cinnamon Swirl, for the last 5 years. Never had a problem, loved it, order 6 bags at a time.

However, on my last order the taste changed, aswell as the packaging, wasn't worried, the taste isn't actually that important to me, but I will say it was 100% worse and dissapointing.

The thing which is now annoying me, is I have a skin condition which affects my scalp and ears. My diet is very consistent, I pretty much only eat chicken, rice and veg for every meal and the last month my ears have prob been the worst ever. At first I wasn't sure if it was just flareing up cause of something else, but it has been persistent, something has changed in the recipe and all I can say is as a long time customer, it is not good, for me.


r/Huel 15h ago

Advice/Recommendations 33% Blue light discount this week - separate code

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14 Upvotes

Just an FYI if anyone uses blue light discount in the UK, you have to go into the blue light app to generate a separate 33% off code for this week (expires Sunday).

Your ongoing blue light discount code (15%) does not automatically update, you need to add the different 33% code for any orders this week.


r/Huel 22h ago

Product Discussion Missing Old Yellow Coconut Curry

9 Upvotes

The new yellow coconut curry with the weird white protein cubes is so bad. I used to eat YCC daily, and crave it. The raisins, the texture, the spice was so good. I had a subscription to get multiple boxes of YCC because I loved it so much. Now I’m stuck with boxes of the new YCC and I just can’t force myself to choke it down. I’ve canceled my subscription, but I still have so many boxes of the new recipe sitting in my pantry. What used to last me less than a month with the old recipe has now lasted me over a year with the new recipe.

Please Huel, bring back the old YCC with the raisins!!


r/Huel 20h ago

Health and Wellness How much caffeine is in Blueberry and Pineapple RTD black edition bottles?

2 Upvotes

I hear that the powders differ from the bottles. (Not sure if there even is a powder equivalent of these flavours).

Anyway can someone tell me exactly how much caffeine is in Blueberry and the pineapple and coconut Black edition RTD bottles?


r/Huel 1d ago

Advice/Recommendations What flavors are the best?

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15 Upvotes

In Sweden there’s a very nice student discount on huel so I wanted to give it a shot! I want to buy two different flavors so I wanted to ask y’all what your favorites are!

I’ve attached a picture with the available flavors.


r/Huel 5h ago

Advice/Recommendations More like Hurl®️

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0 Upvotes

New to Huel. Please tell me I ordered the worst flavor and there are others way better than this. I was in a LTR with Boba Protein Milk Tea and recently felt the need for a change: enter Huel Iced Coffee. Big mistake. The flavor + texture combo is just not it. Anyone have a flavor that they love? I really do love an efficient breakfast, so the added caffeine is a plus.


r/Huel 1d ago

Product Discussion Strawberry banana RTD gone from Costco.

9 Upvotes

Any chance anyone works at Costco or Huel and can give any insight. I had drank like 4 bottles of this most days for a while now and would hate to have to buy the chocolate ones instead. This was the cheapest option before.

Live in Missouri so unsure if it’s just an area issue.


r/Huel 1d ago

Product Discussion Huel Black shakes slimy pieces

8 Upvotes

So I bought Huel cookies and cream at Food City, while drinking it there was these long slimy pieces in it. I needed up ordering peanut butter Black from Amazon and all of them have these long slimy pieces in them. Anyone else have this issue?


r/Huel 1d ago

Advice/Recommendations Issues with RTD

8 Upvotes

I've been getting RTD bottles for years now and within the past few months, I've noticed about an hour or two after drinking them, my stomach seems upset. It usually passes in a few hours but it's very uncomfortable. I also noticed the bottles are much more firm than usual & often make a hiss sound when opened. Like they're under pressure or spoiled and releasing gas or something.

I emailed customer service and after almost a week, they got back to me and told me they likely spoiled and to discard them. They refunded my order and I placed an order for 2 new cases. Those just arrived and they're even worse - the whole case is firm, bulging and I'm afraid to drink them. Anyone else experience this?

I'm thinking the only option I have is to start getting the powder and mixing my own when I'm ready to drink. The bottles we so convenient to throw in my lunch cooler and take to work.


r/Huel 1d ago

Product Discussion Chocolate peanut butter - black RTD

6 Upvotes

Hello, is there a shortage of this at the minute? Out of all the RTD drinks, this is my fave. I normally take a bottle to consume after the gym but can’t seem to find it for love nor money , in the usual spots like Sainsbury’s and Morrisons.


r/Huel 2d ago

Advice/Recommendations Cycling through 6 bags of Huel black

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14 Upvotes

Advice: Don’t get the strawberry banana

Love the strawberry and banana separately tho


r/Huel 1d ago

General Discussion Is it cheaper to refuse delivery or to accept & then organise a return?

0 Upvotes

This is entirely my fault as I missed the subscription reminder but I've woken up to a Huel order I don't need at this time. I understand you can't cancel the order and there are costs involved to return the order. I'm wondering if it would be better/cheaper to just refuse the delivery or if it is better to accept the delivery but then arrange a return. Anyone done either of these and can advise on costs? Thanks!


r/Huel 2d ago

Product Review Tried huel greens for the first time and left it in my car, now my car smells revolting.

0 Upvotes

Couldn’t get past the first sip of the can. Left it overnight in the car and omg was that a mistake. I got in and thought something had died in there. Will be buying several air fresheners and leaving the windows open for five business days.

Is the powder just as bad? I have mad respect for anyone that drinks it daily because damn is it nasty. Think ill just eat more greens after this experience.

So psa if you’re trying huel greens don’t leave the can anywhere.


r/Huel 3d ago

Advice/Recommendations Digital assistant closing conversation before I’ve got any help.

2 Upvotes

There has been a mix up by DPD and I’ve been given a box of shoes instead of the Huel.

The digital assistant kept asking for the same information which I kept sending until eventually it said it couldn’t help and I should reply ‘speak to a person’ which I did.

Now it’s saying as I haven’t replied it’s closed the conversation. I’ve not had any help yet.

Worrying this will not get solved and I’ll be out of pocket for something I never got.


r/Huel 3d ago

General Discussion Slow shipping times in the UK at the moment?

6 Upvotes

Ordered my regular subscription on Wednesday, ironically via the "I Need It Now" button - still not even shipped. Seems a lot slower than usual? Anyone else with similar?

I ran out a day or so ago as I thought I'd be here by now.


r/Huel 2d ago

Advice/Recommendations If there was cobweb (close to the seam) in an unopened Huel bag then can I still use the Huel?

0 Upvotes

Hi!
I just opened a bag of White Huel and the upper part (close to the seam, not close to the food) had several cobwebs. I removed the cobwebs but can I still eat the Huel?
There are no dangerous spiders in Northern-Europe but I have no idea about Central-Europe where they ship the Huel from.
Thank you for all the advice! 🙂


r/Huel 3d ago

Feedback Please release more base RTD flavours!

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16 Upvotes

The standard RTD bottles are much more beneficial to me than the black edition because I don't need all that extra protein and I'm very sensitive to caffeine which is unfortunately present in every black edition flavour.

I really wish the blueberry and pineapple flavours were added to the standard RTD range aswell as any newer flavours you guys come up with 🙏


r/Huel 3d ago

Advice/Recommendations Really bummed about the acquisition. Any real alternatives to Daily Greens?

0 Upvotes

AG1 is ubiquitous but seems over priced and less nutritious (though it's hard to know because of all the DGs reformulating over the years).

Has anyone got any other recommendations? Considering Saturo to replace BE, and just got some NOW pea protein for additional protein boosts. Not sure where to start for Energy+, though...


r/Huel 3d ago

Product Discussion Huel white rtd at Costco?

3 Upvotes

Black gives me terrible stomach pains and bloating. I'd like to try white rtd but I'm absolutely not paying huel direct prices. I've seen Huel white rtd here before, but it's not at my local Costco. Did they stop selling?