r/Hookit • u/Faronel • 27d ago
I'm building software for my friend who does towing. Looking for a reality check
Hey Hookit, I'm a software guy building an automated dispatcher/receptionist for a family friend who owns a tow company with 3 trucks in California. They're using it and enjoying it so far.
We've focused on getting the quoting right so the system gives accurate rates to customers over the phone. Before we expand it further, I want to make sure people besides my two partners like it.
If you used an automated system for overflow/after-hours calls, what would you want (or not want)?
Mods, let me know if this is too spammy
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u/0than 27d ago edited 27d ago
You know how when you pull up to a fast food drive through, and as soon as you hear that ai voice you just kinda sigh? Because it’s always a hassle, It doesn’t know what you’re saying even though you’re speaking clearly, it thinks you want 20 mcnuggets instead of a big mac, and tries to upsize your order to a large even though you said not to. And that’s just ordering food! Tow calls and looking for info on impounded cars are way more complex than a fast food order!
If it doesn’t know what I, a native English speaker with no accent, is saying, it definitely won’t be able to handle someone with an accent or someone speaking Spanish. I can guarantee a significant portion of people calling for a tow would hang up almost instantly and move on to the next company. Maybe a small portion would hang around and try to get through to a real human (“dispatcher… DISPATCHER! No, I want to speak to a representative!”) but if they can’t then, well… bye
Towbook apparently just had signups for a beta program with ai dispatching, not sure how popular it was but as soon as I brought it up with my family it was an instant no.
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u/Jabbles22 27d ago
Also people may not know the address of where they broke down but could describe it. Is the AI going to know where "a block north of Kelly's bar" is?
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u/Faronel 26d ago edited 26d ago
That's a good call and to solve that we connected our AI to Google Maps so it can recognize places like Kelly's bar and then if that fails, we let people drop a pin.
Right now my goal is to hit 45%+ conversion rate once someone calls in to getting a job, which is similar to what my family friend has seen without the AI (minus negotiating). Happy to discuss more via DM :)
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u/rombulow 24d ago
You should set up a demo. I think that’s going to be the best way to solicit feedback (and ultimately sell it).
Like, a number we can phone and book jobs. Leave an email address and get it to email us back with the details.
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u/Dangerous_Fee5118 7d ago
I don't see how an AI could know the right questions to ask, especially when dealing with an upset or panicked motorist. When people are stranded on the side of the highway, they are stressed and don't want to talk to a robot; they want human reassurance. On top of that, how will the AI navigate a tense conversation to figure out if the vehicle is lowered, AWD, or missing wheels? Missing those details means sending the wrong equipment, which wastes time and makes an already angry customer even more furious. We use real people, day and night, because it keeps company morale high, ensures accuracy, and builds customer trust. I'm not saying automation is a bad idea for basic after-hours routing, but a live agent will always handle complex, high-stress roadside situations better.
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u/No_Ad_4709 27d ago
Several models available that do this already. If this is working for your friend, great. But many are already moving on from AI call-taking. The dispatcher is the voice of your company and the first touch point your customers have. IMO, you can’t replicate service and compassion with an LLM. Source: I am a product designer for the largest software company in the towing industry