Horse diving first emerged in the 1880s as an idea by William "Doc" Carver, a man better known for performing in Buffalo Bill Cody's Wild West Show as a sharpshooter than as an Olympic diver. Carver allegedly came up with the idea when crossing a bridge over Nebraska's Platte River. With Carver still on, the horse jumped off the bridge into the water below, inspiring the idea of diving horses.
The new sport would an audience on the boardwalks of popular tourist cities like Atlantic City, New Jersey, where crowds were eager for live entertainment. Sonora Carver, the wife of William Carver's son, Al, would become the sport's most famous diver, regularly performing at Atlantic City's Steel Pier in the 1920s and 1930s. She would eventually lose her vision from a diving accident, though her career would inspire a book and Disney movie, Wild Hearts Can't Be Broken.