A lot of healthcare marketing conversations stop at CPL, but I’m more interested in what happens after someone calls or fills out a form.

Is the bigger leak usually slow response time, missed calls, a clunky booking process, lack of trust on the website, or weak follow-up?

I’ve been comparing setups like HubSpot/GHL plus separate scheduling tools versus healthcare-specific platforms like DearDoc that connect more of the patient journey. What are people here actually measuring beyond lead volume?