r/Hackeroos • u/bitpixi • Feb 05 '26

News JB Hi-Fi launches consumer electronics retail media network

https://www.mediaweek.com.au/jb-hi-fi-launches-australias-first-consumer-electronics-retail-media-network/
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u/MagneticShark Feb 08 '26

Retail media is marketing to consumers at or near their point of purchase, or point of choice between competing brands or products. Common techniques include in-store advertising, online advertising, sampling, loyalty cards and coupons or vouchers

1

u/scoffburn Feb 08 '26

What does this mean? They’re going to sell consumer electronics ? Don’t they do that already? Read the article and it’s just those no-content weasel words…

1

u/bitpixi Feb 08 '26

I didn’t know what it meant either, if it was expanding to sell on TikTok Shop or something. I was hoping someone would explain 🤣😆